Baskin Robins

Problem

  1. Top 3 Problems you face
Top 3 Problems

Baskin Robbins is performing much slower than its Parent company Dunkin Donuts. This year Dunkin Donuts opened 371 stores in the US while Baskin Robbins only opened four in the US.

#2

Lack of sufficient revenue stream when compared to parent company's such as Dunking Donuts. Baskin Robbins streamed 6% of annual revenue while Dunkin Donuts was responsible for 74%.

#3

lack of expansion and growth
Solution

  1. Top 3 Solutions to your Problems
Top 3 Solutions

Slow growth is good. Baskin Robbins will continue to expand at a slow pace and expect growth results over the years. Expanding too quickly will harm their image and their ice cream services will become irrelevant. Baskin Robbins will expand to international countries.

#2

Although revenue streams are not as high as their parent- company, their presence outside the U.S will offer growth opportunities to this franchise.

#3

International countries are favoring expansion plans for Baskin Robbins. Their customer segment is very differently outside of the U.S, however it will be very successful.
Unique Value Proposition

  1. Single, clear, compelling message that states why you are different and worth buying
America's Favorite Neighborhood Ice Cream Shop

Differentiate our ice cream from other existing competitors and appeal to our customer's needs.

Customer Satisfaction

Baskin Robbins is unique. We meet our customer's needs, we have a variety of flavors and attain our customer's opinions. We strive to meet our mission the best quality of our ice-cream.
Unfair Advantage

  1. Can't be easily copied or bought
Advantage

Our promotions and coupons offered to our loyal customers develop a strong relationship with each individual.

Advantage

Additionally, our ice cream is present at your local grocery stores. Spreading national awareness of our brand.
Customer Segments

  1. Target customers
1. Customers

Customers located in every community in which our stores are located.

2. New partnerships

Individuals who are looking to invest in a different working environment
Key Metrics

  1. Activity that drives retention/revenue
Value Metrics

Spread brand awareness
Channels

  1. Path to customers
Social media

- Facebook
- Was-app
- Instagram
-Website
-Actual store locations in the U.S
- International store locations
Cost Structure

  1. Customer acquisition costs, distribution costs, hosting...
New Store Development Investment

Requirements for New Store Development:
Verifiable liquid assets of $100,000
Total net worth of $200,000
Revenue Stream

  1. Revenue model, Life time value revenue...
Revenue Model

-investors.
-Annual revenue .
-Profit accrued overtime from the business.
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