Muji

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Thonet

Oldest German furniture maker & other garment supplier

Nissan

produce MUJI Car

Affiliates

19 affiliates
Key Activities

  1. What are your key activities?
Design products

Problem solving through design (to customers' viewpoint)

Examine materials

To assure materials from legal sources

Streamline processing

- Ryohin Standards (Quality Standards)
- Ryohin Keikaku Environment, Labor, and Safety management.
- Major materials not used or controlled.

Simplification of packaging
Value Proposition

  1. What are your value propositions?
High quality products at lower price
Uniquely designed products - minimal & functional
Customizable products
Health safety
Environmental friendly
Customer Relationships

  1. Your customer relationships?
Customer invovement in product design

Through Your Voice System, receive customers' ideas via stores, phones, emails to develop products and services.
Customer Segments

  1. Customer Segments
All age groups and various communities

Common: Young people) from 20s-30s (students, housewives, businessman/women)

Psycological aspects

Dislike fancy brand products
Care about environment
Seek simplicity in daily life
Key Resources

  1. What are your key resources?
Raw/ Natural materials
Recycled materials/ Bulk materials
Specialist designers and manufacturers
Channels

  1. Channels
Domestic stores

Directly managed stores
General licensed stores
Stores in Seiyu outlets

Stores outside Japan

Directly managed stores
Stores managed by affiliates
Licensed stores

Online stores
Cost Structure

  1. What about your cost structure?
Product development

Muji relies much on its product design

Operational cost
Marketing and Sales
CSR Activities

Sponsor environmental events
Revenue Streams

  1. What are your revenue streams?
Sales from domestic stores
Sales from International stores
Sales from Online stores
Sales from Cafe & Meal Muji
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