Adidas Bussines model
Key Partners
3 fundamental unitsAdidas AdidasHaving sporting goods specially track, soccer, etc, which cover mainly footwear and clothing SalomonHaving sportin goods, specially for winter sports Taylor MadeHaving sporting goods, specially for golf products |
Key Activities
InnovationDevelop new products with new characteristics Strategy executionCustomer serviceBecause retailers are a critical element in the value chain in the sporting goods industry |
Value Proposition
The vision for the company"Offering the best and broadest portfolio of sports brands in the world" Specialized productsFor different sports and different characteristics of innovation, capable of having a high quality and a wide differentiation Scope of the marketDiversification of products which includes new customers and in turn an expansion for the company |
Customer Relationships
Customer loyaltycontracts with athletes, greater customer number Customer LoyaltyMarketing strategies, contracts with athletes, greater customer number High qualityHigh quality standards which are overseen by quality departments Marketing strategiesPromotions, advertising campaigns |
Customer Segments
Customer segmentThe average customer has to have a socioeconomic level; low, medium-high and high to seek an experience of comfort, quality and service differentiation, of all ages and gender |
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Key Resources
ManufacturersFinancingHuman capital |
Channels
Direct salesInternet sales |
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Cost Structure
ServicesTechnology systems, general maintance, fix costs, assets |
Revenue Streams
SalesThe sales of the products as strong flow of income Method of paymentCredit/debit cards, cash |
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