3D Pet Concepts (formerly C&L Consulting)

Key Partners

Who are your key partners?
2. Who are your key suppliers?

Fabricators

3D printers
- Local providers: Solid Concepts and IdlePrint

- Web providers: Shapeways, Thingiverse

(Add in-house 3d print capability as economically feasible.)

Pet Product & Service Providers

Marketing partners:
- veterinarians
- groomers
- sitters
- trainers
- pet stores
- feed stores
- bark parks
- dog/cat/horse shows and clubs
- funeral service providers
-pet insurance plans/programs

Mail Providers

UPS (or possibly USPS or FedEx - will choose one)

Graphic Design

In house graphic arts / image repair & out source graphic design as needed

Key Activities

What are your key activities?

Photo Imaging Pets

Proprietary system

3D Modeling of Pets

Work with customers and their pets to capture acceptable digital likeness for 3D print to solid (quality and features TBD as per customer needs and desires)

3D Print Pets

Send to print resource as identified for finished product

Marketing

-dog shows, cat shows, horse shows
- web site
- word of mouth
- pet-related events
- visit dog parks
- promote at trade shows
- use localized social media i.e. Living Social, Amazon local to advertise

Market Study

- Find out how veterinarians are owned and operated and which ones might be early adopters/partners

- Collect stats on number of dogs, cats, horses (birds, reptiles?) - of those how many are potential market?

- How much do owners of each type of pet have to spend on them?

Value Proposition

What are your value propositions?

Provide Custom 3D Pet Imagery & Modeling

- Celebrates the life of a treasured pet by modeling in 3d. Unique service, not otherwise available
- Provides recognizable, printable scale models. Recognizable is key.

- Provides a pet memorial in the form of a printable urn; serves an emotional need at a time of loss.

- Services a hidden customer need

Potential Pivot
- Sell the "process" as a package to upscale pet boutiques, pet providers, and pet resorts.

Customer Relationships

Your customer relationships?

KEEP

Does service improve "day in the life " ? Absolutely, yes! 3d printed pet adds joy and gratification, "wow" factor each time eyes fall upon novel creation.

GROW

- other pets in the household

- model the animal at different life stages e.g. as a puppy ("baby" pictures)

- referral program

- use social networking local such as Living Social to create a deal and let them advertise for us.

GET

- pet product and service providers
- veterinarians
- groomers
- sitters
- trainers
- dog/cat/horse shows (attend with mobile lab?)
- dog/cat/horse clubs
- rodeos

Customer Segments

Customer Segments

Pet Owners/Pet Parents

U.S. News and World Reports cites analysis that Scottsdale, Phoenix, Chandler & Tucson rank in top ten nationwide in spending per month on pets.
Pima County alone has 103,000 licensed dogs, current year

Specific Targets: Upscale pet boutiques, pet resorts.

Customer Segment One
Digital Creation and Sale of 3d file of pet (file only, no solid model)

Customer Segment Two
Digital Creation and Sale of 3d file with print to solid, non-exclusive file rights

Customer Segment Three
Digital Creation and Sale of 3d file with print to solid, exclusive rights of ownership

Customer Segment Four
Online sale of digital files, non-exclusive pet designs. Sold as file only or print to solid

Pet Service Providers

Local, State, National

Friends and Relatives of Pet Owners

Key Resources

What are your key resources?

Physical Space

Retail or semi retail, mobile; storage

Computer equipment

For POS and modeling

Patent on the Process

(pending)

Equipment

Proprietary

Software

For POS and 3D modeling

Financing

Channels

Channels

POS at physical location

May develop mobile lab, develop 3d pet resorts.

Distribution by Pickup or Postal Delivery

3D File Delivery

Dropbox; email; ftp site

Cost Structure

What about your cost structure?

Fabrication

Each individual build is unique, different price points depending on size, quality and material provided by fabricator or in house

Retail Space / Storage

(Rent, utilities) Studio to be located in Tucson tbd

Equipment - Scanners and Computers

Software

Marketing

Revenue Streams

What are your revenue streams?

Sales of Customizable Pet Products /Arizona

3d modeling of pets at various price points to fit all budgets, depending on customer needs & desires. Demand for the "price is no object" model may supersede all other price points.

Sales of 3d Pet Models State & Nationwide

Scale to other studios and outlets throughout Arizona and US

Create 3d Pet Studio Modeling Package

For lease, franchise, or sale to to partners or third parties

Partner with Pet Insurance Plans

To provide option for continuum modeling, puppy/kitten/ pony models, mature animal models that can be used as memorial urn when the time comes