Legen-Dairy

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Indian Veterinary Research Institute
Carousel Manufacturers
Banks
Key Activities

  1. What are your key activities?
Production and Assembling

1. SARA Monitoring Device- Bolus
2. Automatic Feeding System

Promoting Collaboration among Small-Scale Dairy Farmers into a Larger Farm
Value Proposition

  1. What are your value propositions?
Curing SARA
Higher Milk Production
Higher Life Expectancy of Cows
Reducing Medical Expenditure
Reducing Labor Cost
Higher Profits for Dairy Farms
Better Monitoring and Management
Customer Relationships

  1. Your customer relationships?
Dedicated Personal Assistance
Field Sales Agent
Customer Retention

1. More Profits for Customers
2. Decreased Labor
3. Healthier Cows

Customer Segments

  1. Customer Segments
Dairy Farms

1. Capacity >= 50 cows
2. Deficient in Labor
3. Large/Small Farm Area

Key Resources

  1. What are your key resources?
Manufacturing facilities
Sales People
Collaboration with Veterinary Hospitals
Channels

  1. Channels
Direct Channels
NGO Partnerships
Cost Structure

  1. What about your cost structure?
Production Cost


**INCULATOR

Premium Package
1. Bolus Cost (5) : Rs. 68,000/year
2. RF Tranceiver : Rs. 1500
3. Micro-controller : Rs. 500
4. On-Off Valves (3) : Rs. 15000
5. Storage Tanks : Rs. 8000
6. conveyor belt : Rs. 3,00,000

Total Cost : Rs. 3,25,000 (one time installment) + Rs. 68000 (annually)

Regular Package
1. Bolus Cost (5) : Rs. 68,000
2. RF Tranceiver : Rs. 1500
3. Micro-controller : Rs. 500
4. On-Off Valves (3) : Rs. 15000
5. Storage Tanks : Rs. 8000
6. Labor Cost : Rs. 100,000, assuming average pay (Rs.8500/month)

Total Cost : Rs. 25,000 (one time installment) + Rs. 1,68,000 (annually)

Basic Package
1. Bolus Cost (5) : Rs. 68,000
2. RF Tranceiver : Rs. 1500
3. Micro-controller : Rs. 500
4. Labor Cost : Rs. 1,00,000

Total Cost : Rs. 2,000 (one time installment) + Rs. 1,68,000 (annually)

Return on Investment (Dairy Farm) :

Increase in milk yield/cow/day = 1-1.5L
Selling Price of milk = Rs. 35/L
Average Increase in Profit/cow/day = Rs.40/cow/day
Lactation Period = 250 days/year
Increase in profit/cow/year = Rs.10,000

Labor Cost Reduction For Premium Package : Rs. 100,000, assuming average pay (Rs.8500/month)

Average increase in Lactation period = 15 days/year
Average Milk Yield = 5L/cow/day(assuming indigenous cow)
Profit increase = Rs. 3,00,000

Increase in Profit/year
1. Rs. 14,00,000 (for 100 cows in a premium package)
2. Rs. 13,00,000 (for 100 cows in a regular or basic package)

Revenue Streams

  1. What are your revenue streams?
Installation Revenues

Revenue stream for Legen-Dairy
Monitoring Devices
1. Rs. 3,600/bolus : Before establishment of Manufacturing unit
2. Rs. 8,600/bolus : After establishment of Manufacturing unit

Estimating minimum successful installation : 20 farms
Total revenue : Rs 8,60,000 annually

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