NightOwl
Key Partners
BusinessesBusinesses may benefit by reaching our users (ex. Dominos/TAP for late night food, Amazon for study guides & textbooks) Potential EmployersEmployers gain opportunity to target STEM students SchoolsCan market app as a study resource or use it to collect data (ex. classes, professors) TutorsTutors (either students who have already taken the class or more professional tutors) can advertise services |
Key Activities
Getting Homework HelpImportant for customer relationships & distribution channels. Necessary activity to build user base Messaging Peers Late at NightInteraction that businesses/tutors can use to advertise their services. (Ex. Dominos can suggest two people order pizza to the location where they will meet to work on hw) |
Value Proposition
"Get help now"StudentsGain instant late night help on psets Business SponsorsCan target late night students with food or other student-related products (textbooks, school supplies etc.) UniversitiesTarget late night (read: stressed) students with stress mitigation services ProfessorsCan understand which assignments are creating the most confusion and see common questions |
Customer Relationships
StudentsExpect us to connect them to other students UniversitiesExpect us to connect them to students so they can help mitigate stress and encourage collaboration |
Customer Segments
College StudentsUndergrads who are geographically near each other High School StudentsNot the main target audience, but they may use it. Gain value seeing who else is working nearby although they tend to be less close geographically and have smaller class sizes Most Valuable CustomersThose who are willing to reach out to others and provide help. Regularly active users. |
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Key Resources
Large and engaged user base of college studentsMost important in customer relationships & revenue stream PeopleEngineers, designers, marketers. Marketers help for distribution channel |
Channels
App StoreProfessors/UniversitiesPromoting our app to their students as a study aid Referral ProgramGet credits when you invite someone Campus RepsPromoting our app to the student body Word of MouthStudents showing it to other students |
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Cost Structure
SalariesFor engineers, designers, marketing InfrastructureData servers User Acquisition CostsPaid and/or organic |
Revenue Streams
Advertisingfor business partners/potential employers/tutors CreditsUsers lose credits when asking for help. Users gain credits through purchases within app or by helping other users University PartnershipIf a freemium model is used, universities can pay for all students to own the premium version |
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