Business Model Canvas

Key Partners

Who are your key partners?
2. Who are your key suppliers?

Stool Manufactuers

-working together
-improving performance
-gain greater understanding of making of our products

Universitys or Schools who purchase the stools

Distribution partners

Call center

Website developers

Hardare Suppliers

Marketing staff

Key Activities

What are your key activities?

Call Center & 24hr Email service

Business to business

Encouraging & advising how to sell our product

Business to customer

Advertising to stool owners

Networking

- Physical
- Personal

Research & Development

Design & Production

Brand Creation

Value Proposition

What are your value propositions?

We will value quality over quantity

We will offer a customised warranty for different features of the cushion

Brand equity

Website & free sign up for our offers

Comfort

- durable material with different material technology than most other products

Free NZ delivery

Customer Relationships

Your customer relationships?

We will maintain customers by offering personal assistance through a call center

Email

- send out offers, promotions
-feedback and queries can be sent though our emailing system

Facebook page

- keep people up to date on our products

Surveys and feedback

Website

Customer Segments

Customer Segments

Customers can access our product range online and through stool suppliers

Products will be New Zealand made

- creates value

Multipul Markets

B2B - Suppliers
B2C - Stool owners

Students

Quick & easy service

Key Resources

What are your key resources?

Physical resources

May include manufacturing, facilities, buildings, vehicles and systems

Key Resources

The manufacturing of the stools that fit to our cushion

Research Team

Staff

Channels

Channels

We would reach customers via stool suppliers and our online website

Networking

Through stool sellers

Word of mouth

(People finding out from other people)

Delivery company

- with advertising on the van

Promotion

Cost Structure

What about your cost structure?

Some fixed costs may include

Salaries, rent, & physical manufacturing

Variable costs may include

Our materials used to make the cushion, (eg. colour, quantity)

Need to be more cost driven, as stools are sold reasonably cheap

Accounting

Legal

Insurance

Business & staff

Maintenance

Website, call center

Marketing

Stool sellers, web, posters

People

Delivery & design

Revenue Streams

What are your revenue streams?

Key partners would bring in revenue for our company as we would offer a percentage of our profit from each cushion they sold

The online website and call center purchases will bring in revenue

Events

Advertising

- offer other companies to advertise on our website