Netflix

Key Partners

Who are your key partners?
2. Who are your key suppliers?

Intellectual property license holders

Device manufacturers

mobile
smart tvs
set-top boxes

(Mobile) internet providers

App stores

Entertainment "guildes"

Government

Privacy
Child protection

Brands

Product placement partners

gift card retailers

Key Activities

What are your key activities?

Streaming content

Managing platform and apps service levels

Producing content

Negotiating content licences

Developing/maintaining analytics

Marketing

Value Proposition

What are your value propositions?

Content you like

Watch whenever you like

Legal and safe access to new and exclusive shows/films

Advert free

Binge watch shows

Watcheable on anything with a screen and an internet connection

Download to watch offline

safe ad-free children's channel

Customer Relationships

Your customer relationships?

Subscription levels

Also including nudging strategy through registration

Suggest to discover

Exclusive shows (lock in)

Free month

bait-and-hook system to convert non-subscribers to subscribers

Customer Segments

Customer Segments

Quality audio-visual consumers

Niche content consumers (comedy, drama, ...)

Parents with young children

Key Resources

What are your key resources?

Distribution platform and apps

Content

own and third-party IP

Relationship with license holders (incl. legal)

Consumption data

Suggestion algorythm & data scientists

Brand

Creative talent

Awards

Channels

Channels

Advertising

targeted media advertising (mainly print & online)

Gift cards in supermarkets

Streaming

Any device

Helpcenter

FAQ function
callcenter
live chat

Cost Structure

What about your cost structure?

Digital streaming and analytics platforms development and maintenance cost

License fees

Production costs

Marketing costs

Revenue Streams

What are your revenue streams?

Subscription fees (different levels)

Gift cards

Netflix series merchandise

Product placement

Selling customer analytics

Depending on legal context of the region