BMC version 3 - New customer segment, source of revenue and cost factor
Key Partners
CompaniesAngel InvestorsUniversities |
Key Activities
ITMarketingPlatform Promotion Platform ManagementService ProvisioningKnowledge Management |
Value Proposition
Open InnovationExtend company innovation to external individuals Know-How ExchangeEasy Access to New and Customized IdeasOpportunity for external agentseasy link between outsiders and organizations |
Customer Relationships
Co-Creation of ValueBuilding a "Community" of EntrepreneursPersonal AssistanceHelp customers in choosing relevant information |
Customer Segments
High Profile IndividualsEntrepreneurs Recognized (National) CompaniesMass MarketProbably more focused on 20-50 years old |
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Key Resources
Intellectual ResourcesPartnerships and customer databases Human ResourcesPlatform Designer & Back-Office Google AnalyticsPlatform Monitoring |
Channels
PlatformSocial NetworksUniversities |
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Cost Structure
Platform Maintenance and UpdatesService ManagementPlatform PromotionPlatform development |
Revenue Streams
Brokerage Fees% of high profile individuals rewards Organization's fees |
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