LocalCompanion

Key Partners

Who are your key partners?
2. Who are your key suppliers?

Local Persons

Locals that want to provide offers to earn some money and get to know people

Professional Tourist Guids

- are looking for clients
- can offer relevant offers and activities to interested Travelors

B&B and Hotels

- want to provide activities to their guests
- can recommend Local Companion

Key Activities

What are your key activities?

Marketing: Travelers

let travelers know about the site

Marketing: Locals

promote offers by local people

Marketing: Professional Guides

convince Guides to enroll in homepage

Provide platform

develop and improve market place for offers and requests

Value Proposition

What are your value propositions?

Travelor: find alternative activity

- find alternatives ways of exploring the city
- get in touch with local culture
- spend time with a local person
- do fun activities that are other then the usual

Traveler: find local for certain activity

- post request
- find local people that can provide service

Local: offer activity

- earn some extra money
- meet new friends with the same interest
- practice foreign language

Tourist Guide: find customers

- find customers that are interested in regular activities
- find customers that request activity that they can provide for extra charge

B&B and Hotels: satisfied customers

- help their customers
- service for free
- good offers to make experience special
- service they can not provide themselves

Customer Relationships

Your customer relationships?

Travelor: airBnB flair

- easy to use
- alternative to touristic offers
- underdog
- hipster
- local and authentic

Local: fun and easy money

- uncomplicated
- easy money
- interesting people
- side activity

Professional Tourist Guids

- professional
- marketing platform
- easy to increase revenues
- new marketplace

Customer Segments

Customer Segments

Travelor

- looking for authentic alternative experience
- willing to pay money
- stay between 3 days and 2 weeks
- wanting to meet new people (social)

Local Person

- lives in travel location
- wants to earn some money on the side
- likes meeting people
- can offer some sort of local activity
- is flexible to offer activity when requested

Professional Tourist Guide

- earns money through city tours and touristic offers
- is internet affine

Key Resources

What are your key resources?

Community of active Locals

- locals that want to provide offers

Programming

- market place for offers and requests
- matching
- communication
- payment

Marketing

- strong marketing activities

Contact to B&B and Hotels

Channels

Channels

Locals

- postings on job platforms
- flyers and posters in universities
- facebook marketing
- word of mouth

Travelers

- Travelers recommendations
- Facebook Marketing
- Blog Marketing
- Facebook: share booking

Local Companion Homepage

- online marketing
- adwords
- facebook marketing

Recommendations to Travelers by B&B

Cost Structure

What about your cost structure?

Homepage

Marketing

Revenue Streams

What are your revenue streams?

Comission

- Local Person receives payment from Travelor.
- Local Companion earns e.g. 5% transaction fee

Recommendations for Professional Tourist Offers

- Professional Tourist Services can post their offer for a charge
- higher commission for booking
- pay per click