Visa & MasterCard

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Financial Institutions
Merchant co-branded cards
Government

Prepaid cards used to pay for social security and unemployment benefits.
Key Activities

  1. What are your key activities?
Platform Development
Security
Brand Building
Value Proposition

  1. What are your value propositions?
Electronic Payments

Facilitate electronic forms of payment worldwide instead of cash and checks.

Multi-sided Platform
Core Product and Services

Credit, Debit, and Prepaid cards.
Customer Relationships

  1. Your customer relationships?
Customer Segments

  1. Customer Segments
Financial Institutions
Card Holders
Merchants
Governments
Key Resources

  1. What are your key resources?
People
Trademarks
Technology
Channels

  1. Channels
Advertising
Sponsorships

FIFA, NFL, and Olympics

Co-Branding
Cost Structure

  1. What about your cost structure?
Personnel Expenses
Litigation Expenses
Network Expenses

All the expenses related to operating the electronic payments network.

Rebates and Incentives

Rebates and incentives are provided to customers meeting meeting certain volume hurdles. Recorded as a contra-revenue.

Advertising and Marketing
Revenue Streams

  1. What are your revenue streams?
Domestic Assessment Fees

Fees charged to issuers and acquirers based on the dollar volume of activity on cards, where the merchant country and the issuer country are the same.

Cross-Border Fees

Fees charged to issuers and acquirers based on the dollar volume of activity on cards, where the merchant country and the issuer country are different.

Transaction Processing Fees

Fees charged to issuers and acquirers based on the total number of transactions. This includes both domestic and cross-border transactions.

Other Revenues

This includes revenues generated through consulting, data analytics, safety and security services fees.
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