VWModel

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Who Helps Volkswagen?

VW has had to consider the following: Who are their Key partners and suppliers? What is the key resource and what functions are performed?The answers are BG Products Inc., Mickey Dayan and BG International (a European Distributor), Industrial manufacturer Eaton Corporation (power and equipment like the VW engines), Blue motion technology, and VW organizations & partnerships worldwide.
Key Activities

  1. What are your key activities?
VW Value Proposistion Requirements

VW strives to offer consumers a combination of enduring value, innovative design, and everyday motoring pleasure.
Value Proposition

  1. What are your value propositions?
More Value!!

Customer Problems that the VW Brand is Helping to Solve and Consumer Needs that Have Been Met?

Convenience in everyday pricing! VW offers monthly discounts on various designs and lease specials that vary by location. Giveaways and Promotions. Vehicle protection and programs (With ability to own for life and earn equity.)
Design! German inspiration, and the famous Beetle.
Customer Relationships

  1. Your customer relationships?
Volkwagen Interaction

VW has established and maintained the following customer relationships!
Global Green, Social Media Twitter hashtags #VW4Soccer (International) & #VWRacing (Nascar, International), People For Bikes, V-Dub team building for corporate or dealer careers, Volkswagen Group of America, and Partner in Education (Virginia & Tennessee!)
Customer Segments

  1. Customer Segments
For whom are we creating value?

College Students!
Professors, Families and High School Students, and Drivers around the globe.

Group of America

"As we continue to expand and deepen our roots in the diverse American communities where we work and live, we strongly encourage our employees to utilize the diversity of their backgrounds, perspectives, unique talents and experiences to meet the diverse requirements of business partners and customers in order to drive our business forward."

Michael Horn
President and CEO
Volkswagen Group of America
Key Resources

  1. What are your key resources?
Volkswagen- The Corporation provides the following:

America Inc., for VW makes the product. They have one of the most fuel-efficient, eco-friendly lineups on the planet with VW Fleet, Dealerships, German-engineering, Investor Relations, and Sponsorship's (like with Nascar), and Financial Services.
Channels

  1. Channels
How is VW reaching Customers? How are they integrating with customer routines? Different customers may require different values, channels or relationships.

Social Media and Networking.
Volksswagen...1) Creates awareness of services and products (ie: Dealer locations). 2) Helps potential customers evaluate products or services. 3) Enables customers to make purchases. 4) Delivers value to customers (ie: international shipping). 5) Ensures post-purchases are satisfactory and through providing support. (ie: Contact Us & Twitter).
Cost Structure

  1. What about your cost structure?
Ads and Satisfaction

AMS:VWA (from Google business stocks).
VW considers movements like extending business to China, or increasing spending on advertising.
Revenue Streams

  1. What are your revenue streams?
Benefits and Profits

How would VW consumers prefer to pay? What do they pay now and how?
- Credit card, Mom and Dad, Loans, Savings.
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