MuffCake Factory

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Food Suppliers
Nespresso
Advertising partners
Local markets
Key Activities

  1. What are your key activities?
Baking Organics
Distribution of goods
Social Media Updates
Truck location
Recipes
Value Proposition

  1. What are your value propositions?
High quality organic deserts
Competitive price
Located at high density areas: Chiado
Seasonal "trendy" products
Easy to access and pay
Fast service
To go pack
Viable with diabetics needs
Customer Relationships

  1. Your customer relationships?
Open source suggestions
Membership club
DIY muffins
Social media & blog
Customer Segments

  1. Customer Segments
Younger generation;
Diabetics
Business people
Key Resources

  1. What are your key resources?
Human Resources
Truck
Suppliers
Distribution Channels
People Outsorced
Store: physical place
Automated machine: DIY STORE
Channels

  1. Channels
Word-of-Mouth
Social Media: Facebook
Website & Blog
Guerilla Marketing
Cost Structure

  1. What about your cost structure?
Truck
Bakery
Suppliers
Licensing
Variables Costs
Rent
Revenue Streams

  1. What are your revenue streams?
Transaction Revenues
Catering Revenues
Advertising on truck
Subscribe & change
DIY muffing
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