MuffCake Factory
Key Partners
Food SuppliersNespressoAdvertising partnersLocal markets |
Key Activities
Baking OrganicsDistribution of goodsSocial Media UpdatesTruck locationRecipes |
Value Proposition
High quality organic desertsCompetitive priceLocated at high density areas: ChiadoSeasonal "trendy" productsEasy to access and payFast serviceTo go packViable with diabetics needs |
Customer Relationships
Open source suggestionsMembership clubDIY muffinsSocial media & blog |
Customer Segments
Younger generation;DiabeticsBusiness people |
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Key Resources
Human ResourcesTruckSuppliersDistribution ChannelsPeople OutsorcedStore: physical placeAutomated machine: DIY STORE |
Channels
Word-of-MouthSocial Media: FacebookWebsite & BlogGuerilla Marketing |
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Cost Structure
TruckBakerySuppliersLicensingVariables CostsRent |
Revenue Streams
Transaction RevenuesCatering RevenuesAdvertising on truckSubscribe & changeDIY muffing |
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