YooMoo Business Model Canvas

Key Partners

Who are your key partners?
2. Who are your key suppliers?

YooMoo are partnered with a number of supermarkets. This allows them to see their products to a mass market, increasing sales and revenue.

Supermarkets partnered with YooMoo are:
- ASDA
- Tesco
- Morrisons
- Waitrose
- Sainsburys
- The Co-operative
- Ocado

YooMoo also have a number of frozen yogurt bars around the world and are partnered with the following:
- Harrods
- Tesco extra (woolwich, brent cross)
- o2 - Finchley road
- plus many more shopping malls in Greece, Cyprus, Switzerland and Ibiza

Key Activities

What are your key activities?

YooMoo have a blog on their site which is updated regularly with their key activities, they also run a number of yogurt bars and introduce new flavours to the market via supermarkets.

Key activities include:
- Sampling tours, allowing customers around the country to sample new flavours.
- Competitions.
- Offering discounts.
- Setting up new yogurt bars.
- Introducing new flavours.

Value Proposition

What are your value propositions?

YooMoo's products deliver high quality frozen yogurt to a range of target markets.

Yoo Moo claim to deliver:
- 'the UK's number 1 deliciously tasty frozen yogurt, made from the milk of happy British cows' (YooMoo Ltd, 2015).

They also offer a variety of sizes, therefore meeting different needs.
- The 170ml tubs can be eaten as a snack whilst on the move and are convenient sizes for individuals.
- The 750ml tub can be kept in the freezer at home and the customer can experiment with a variety of toppings.

Customer Relationships

Your customer relationships?

YooMoo have built strong customer relationships over the past 6 years, allowing customers to trust and become loyal to their products. This has lead to YooMoo becoming the nations favourite frozen yogurt supplier.

YooMoo customers are able to contact the company directly via their website.
This allows customers to give suggestions, ask questions and raise concerns, therefore making the customer and the brand closer.

Customer Segments

Customer Segments

Customers of YooMoo products are likely to be people interested in keeping healthy, however, still want to have a treat.

YooMoo target markets:
- People interested in leading a healthy lifestyle, yet want a treat.
- Mums who want an alternative to giving children ice cream.
- People who are on the move and want a healthy snack, particularly in summer months.

Key Resources

What are your key resources?

YooMoo's key resources are the high quality British milk which they pride themselves on and the fresh produce used for toppings in their yogurt bars.

Channels

Channels

YooMoo have a variety of Channels to market.

Their Channels include:
- Supermarket chains to mass market.
- Yogurt bars.
- Sampling tours.

Cost Structure

What about your cost structure?

YooMoo have a standard retail price across the majority of supermarkets, however, these supermarkets will occasionally have an offer or discount available.

- For the standard 170ml the average price is £1.28
- For the 500ml tub the average price is £3.00 with a standard discount this would be £2.00

Revenue Streams

What are your revenue streams?

YooMoo receive revenue from a variety of sources.

Their main source of revenue would be the ready packed frozen yogurt in tubs, which is sold in supermarkets as that has potential to reach a mass market, however, they will also receive a large amount of revenue through their yogurt bars as they are expanding and reaching more countries. Yogurt bars are also relatively new to many countries, particularly the UK so many customers may try it as a different experience.