Business Model Canvas for airbnb

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?

Renting out their space(s): apt, condo, guest room, entire house


Ones staying at those rental space(s) for various usage types

Local/regional Real Estate Agencies

A new source of revenue for agencies: renting out their properties like hotels for extra revenue

Info. Tech Experts

Website designer, web master, hosting company, data base MGT

Outsourced Cust. Service Reps
Local/regional Interior Designers

In charge of creating unique looks of each and every room/space

Local/regional Photographers

In charge of delivering unique looks of each and every room/space via airbnb homepage

Local/regional Government

Collabo with a government of major tourism attractions and buy their outdoor ad spaces, then post airbnb ads

Payment Processing Channels/mediums

Major bank/credit card, Venmo/Paypal

Lifestyle Media Sources

Tv, radio, internet, printed material channels covering or featuring lifestyle/travel editorials

Local/regional Cleaning Company
Key Activities

  1. What are your key activities?
Recruiting More Potential Hosts

The more the registered hosts and their spaces, the more the freedom of choice for guests

Online-based Advertising

A great way to boost their awareness and customer consideration level

Offline-based Advertising

Examples would be bus/metro station, airport, outdoor billboard

Marketing via Traditional Printed Sources
Leveraging Web Search Engine

Search history data from Google, Yahoo, Bing can be used to spot potential new users

Product Segmentation

A variety of staying options can be offered by budget, region, season, activity, occasion, features and many more

Collabo with Celeb Agencies

Endorse big-name celebs: a great way to hype up and deliver credibility

Platform Update and Maintenance

Homepage gotta stay fresh to attract more customers

Customer Service

Since it is C to C platform, it can easily get into hassles of agent theory: settling disputes down between parties is crucial

Visual Intuitiveness

Sexy photos and videos of rental spaces can boost sales

Local/regional Event Sponsorship
Value Proposition

  1. What are your value propositions?

So easy and fast finding your place to stay even in the peak season and it is so easy to use: all you need is few clicks from the app

On-demand Business Nature

Both sides get what they want ASAP: great at matching two parties

More Tailored and Customized

You are no longer staying at the same old average Joe room: mix and match with your personal preference

Extra Income for Hosts

More money in their pockets, what more can I say?

More Affordable

Who doesn't wanna spend less?
Cutting middlemen gives airbnb price advantage

More Bang for the Buck

Guests usually get more space, amenities, customization for sure

Home Insurance

Airbnb providers home insurance to hosts

One-of-a-kind Stay Experience

You browse and choose your best possible stay experience

Customer Relationships

  1. Your customer relationships?
On-time Customer Support

It is a global platform used by customers in different time zones: provides 24/7 customer support

Promotion & Loyalty Program

Promotions and loyalty program which attract first time users and encourage repeat uses of original users

Efficient Dispute Settlement

Since it is C to C platform, it can easily get into hassles of agent theory. Airbnb tries its best to satisfy both ends of business transactions

Social Media

Great at generating awareness and hyping up the brand via social media channels

Customized Recommendations

Based on users' lifestyle and previous stays, it does a great job recommending a one-of-a-kind place for users

More Power to Customers

Guests can find their best-fitting space by mixing and matching features/amenities just like choosing toppings at frozen yogurt places

Target Up-and-Coming Attractions

Fast and flexible finding new tourism attractions

Customer Segments

  1. Customer Segments
A Simple Place to Stay

Good for cost-sensitive travelers and whom simply needs a place to stay for their road trip

Business Travelers

1. Wants to save his or her expense
2. More space than typical hotel rooms
3. Can cook one's food of preference OR
4. More home feeling and comfortable stay


Great chance to stay local: get to know more about its unique cultures

Family Travelers

1. So hard to find a place which can accommodate every family member in a room
2. The more the guests, the bigger the room they need
3. In overall, it saves them a lot of money

Bespoke, Customized Users

It's my way or the highway. Customers in this group is very conscious, selective about their choice and preference


Considering its C to C nature, host is another important customer segment. Hosts are also segmented according to customer segments like budget, bespoke, business, globetrotter and family traveler

Key Resources

  1. What are your key resources?

The brand itself carries a huge value and future potential

Guest Information

Profile info and usage patterns enables Airbnb to recommend better customized stay options to customers

Network of Hosts

The more the hosts, the more choices to choose from for customers

Tech-savvy Professionals

Tech, online experts who are able to maintain and deliver an user-friendly website

Creative Human Capital

Creative, innovative professionals who can deliver hip, sexy and intuitive images of airbnb via design, homepage, ad/commercial, public relations

Online Payment Channels/mediums

100% online-based transactions: it has a fast and smooth online system which facilitates overall transactions


  1. Channels

The most important channel of all:
1. All searches and transactions are executed here
2. No affiliations and partnerships with other travel booking sites

Mobile Apps

All the features and transactions from homepage can be executed on its mobile app

Word of Mouth

Constantly tracks and maintains feedbacks of both hosts and guests

Online Search Engine

Based on user's search history on sites like Google, Yahoo, Bing

Social Media

Strong emphasis on social media by running its own fan pages and placing banner ads

Via Various Events

Local, regional, cultural event sponsorships

Cost Structure

  1. What about your cost structure?
Online Payment Processing Firms

Since it is 100% online transactions, transactions fees to online payment processors like Visa, MasterCard, Paypal would take the biggest chunk of cost

Online Platform Creation & Maintenance

Its platform aka homepage is where the magic happens. Airbnb needs to keep it current and trendy, but also intuitive and efficient to streamline the overall transaction process.


Insurance for rental space of hosts and travelers

Human Capital

The business is heavily dependent on human resources: needs to keep those highly creative talents to sustain its success.

Ad & Sponsorship

Heavy online ad campaigns, moderate level of offline-based ad campaigns and event sponsorships

Revenue Streams

  1. What are your revenue streams?
Fees from Both Hosts and Guests

It has pretty simple revenue streams: hosts and guests.
Hosts pay about 3% of booking fee, and guests are responsible for about 6 to 12% fee

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