Project Beyond

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Birthright Providers

Israel Free Spirit
Israel Outdoors
Hillel

Jewish Agency

Onward Israel
Masa
Latin American Unit
Social Activism

Tour Provider

Jewish Journey

Tracks:

Business: Our Crowd
Socent: MESH, Presentense
Food: Soya
Culture: Israel Museum
Agriculture: Leket
Social Justice: JAFI Social Activism Unit
Outdoors: Livnot
Arts: Livnot
Entertainment: Actors/Screenwriters/Directors Guild
Understanding Israel: Stand With Us

Global Reach

Birthright Canada
US
Latin America (Argentina, Brazil, Mexico, Panama)

Livnot

3 days....including Shabbat in Tzfat

Hillels
Frats
Key Activities

  1. What are your key activities?
Jewish Learning
Niche Tracks

Business
Arts & Entertainment

Giving Circles

Using Giving Circle Express

Shabbat

Livnot in Tzfat
Value Proposition

  1. What are your value propositions?
Amplifying Birthright Experience
Leveraging $3,000 investment by communities
Customization to connect to interests
Scholarships to return
Connections to longer programs
Integration into home community
Leveraging existing resources in Israel
Customer Relationships

  1. Your customer relationships?
Customer Segments

  1. Customer Segments
Birthright Providers
Birthright participants
Niche groups
Birthright leaders
Jewish Federations
Hillels
Key Resources

  1. What are your key resources?
Participants
Revenue
Contributions
Exisiting infrastructure in Israel
Channels

  1. Channels
Pre travel
while in Israel
post-Birthright
when they return
when we get them back
social media
Cost Structure

  1. What about your cost structure?
Charge Participants 699 for 7 Days
Part time employees

Counselors
Coordinators
Liasons
Marketers
etc.
Revenue Streams

  1. What are your revenue streams?
$699 per person
What/How to pay

1. Online in US or Israel
2. On the ground in Israel

Donor contributions
Foundations
Grass roots fundraising
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