Apple
Problem
Unreliable Electronic DevicesMany electronic devices obtain viruses very easily. Furthermore, electronics have the ability to break and be not functional Sharing Information from Device to DeviceMany consumers like having the ability to share information, such as music, photos, videos, etc., to their friends and family. However, it is hard finding a company that does that. Fast and Reliable Customer Service |
Solution
Making Reliable DevicesInstalling Anti-Viruses and Malware Software on all their products iCloud / AirDropApple allows you to share pictures, apps, music, videos, etc., through a program called iCloud and or AirDrop Online, On the Phone, and In-Store Customer Service |
Unique Value Proposition
Customer SatisifactionApple provides a variety of excellent products that suit the needs of their consumers, they make sure their consumers are the first priority. |
Unfair Advantage
Unique DesignApple provides very unique designs for all their products. Therefore, attracting many consumers' attention. And separating from their competitors. Customer SupportApple provides 24/7 customer support on their website. Also, they provide customer support in stores too. Apple is one of the few companies that provide support in stores. |
Customer Segments
TeensAdults (Ages 18 - 65)Children's ParentsCompaniesCompanies may used apple devices in their businesses SchoolsSchools looking for devices to enhance kids learning ability |
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Key Metrics
Number of Sales of ProductsMac Number of Facilities OpenedNumber of VisitsTo the store |
Channels
CommercialsYouTube AdvertisementsWord of MouthAdvertisement in AppsPrint AdsBillboards |
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Cost Structure
FacilitesManufacturing the ProductsSalariesApple's App and WebsiteApp development AdvertisementsPaying celebrities for using them in their ads Artist (Music) |
Revenue Stream
Sales of ProductsMac Extended Warranities2 Year "Apple Care" Music sales on iTuneServicesApple repair iCloudExtra storage for iCloud |
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