Strengths
-New workout programs
-Multi Screen TVs display daily exercises
-45 minute high intensity training with heart monitoring
-Global network of coaching professionals
-Apps for smartphones for management and bookings.
- Digitalization Lowers overhead costs
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Weaknesses
- What are your weaknesses or limitations?
- What are your weaknesses or limitations?
-Revenue dependency on number of clients
-Location of gym is expensive, requiring more expensive membership costs. Reducing the number of clients.
-Limited gym equipment
-High competition in group fitness training market.
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Opportunities
- What are your opportunities?
- What are your opportunities?
-Built long lasting relationship with customers
-Built community based atmosphere at the gym
-Motivating trainers and helping them grow to be leaders themselves for added value to company.
-Renting space for Juice Bar.
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Threats
-Competitors offer 24/7 access to their facility.
-Competitors offering spa and yoga classes.
-Downtown Los Angeles area is limited on space, real estate negotiations should include low rent and adequate easy parking.
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