SWOT - Competitor analysis

Strengths

  1. What are your strengths?
My company

- All needed services in the same area
- Versatility
- Accessibility
- Staff / Customer service
- Four different kind of restaurants
- Locality
- Unique milieu
- Approachable through different kind of channels (Personal contacts, call center, social media etc.)

Competitors = Other ski resorts in Southern Finland

- Accessibility- Staff / Customer service- Pricing- Close to Helsinki (a lot of potential customers)- Approachable through different kind of channels (Personal contacts, call center, social media etc.)- Additional sales- Summer activities in some ski resorts (year-round business)
Weaknesses

  1. What are your weaknesses or limitations?
My company

- Pricing, in my opinion: But Messilä is bigger than the other ski resorts in Southern Finland
- Small year-around business: Messilä concentrates only on the winter season

Competitors = Other ski resorts in Southern Finland

- Size
- Versatility
- Lack of services: most of the Ski resorts don't have different kind of restaurants or meeting facilities
Opportunities

  1. What are your opportunities?
My company

- Future plans: A big resort village and a spa hotel
- Growth opportunity
- International clients
- Bigger year-round business
- Powerful snowmaking machines

Competitors = Other ski resorts in Southern Finland

- Growth opportunity- International clients- Bigger year-round business- Powerful snowmaking machines
Threats

  1. What are your threats?
My company

- Climate change
- Lack of snow
- Ski resorts in Lapland have more to offer
- Economic situation

Competitors = Other ski resorts in Southern Finland

- Climate change
- Lack of snow
- Ski resorts in Lapland have more to offer
- Economic situation
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