MonerAlo

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Counsellor

Counsellor located anywhere but speaks in Bengali.

Distributors

Distributors are having existing small business in either rural or city area and having a decent educational background. It can be even mobile operator's walk in centre.

Product Development Partner

Product Development Partner who will design, develop, test & maintain our solution end to end.

Motivational Speaker

Motivational Speaker located anywhere but speaks in Bengali

Key Activities

  1. What are your key activities?
Building the product (MVP)

Building the product aligning with business strategy

Clear Legal boundaries

- Setting up company
- Making trade mark
- Clearance of doctor's online prescription matter

Partner On-boarding Strategy

Partner On-boarding Strategy

Distribution On-boarding strategy

Distribution On-boarding strategy

Testing the product

Testing the product with MVP feature

On-boarding planned resources

On-boarding planned resources

Doing partnership agreement

Doing partnership agreement

Doing distribution agreement

Doing distribution agreement

Making Marketing & Sales Plan

Making Marketing & Sales Plan

Making pricing strategy

Making pricing strategy for both rural and city customers. In addition with distribution support, please make the pricing plan.

Training

Training to partner and distributor

Value Proposition

  1. What are your value propositions?
Solving mental problems remotely

Reducing round trip cost to and from counsellor chamber
The method is preferred by customer either video, phone or chat.

Getting appointment with right counsellor

Ensure right treatment from right counsellor

Easy continuing long term treatment

Being remote in nature and cost effective, mental long term treatment is easier.

Awareness about mental health

Awareness about mental health & social values

Tendency addressing mental issues in Day 1

Tendency addressing mental issues in Day 1 by having cost effective, minutes to access the service & mostly remote.

Customer Relationships

  1. Your customer relationships?
Our Web Portal (On-boarding)

Our web portal will be having free subscription to motivational and social value courses. Then customer can either subscribe to a particular counselling or on-demand counselling. Customer can cancel subscription anytime.

Sharing Customer Experience

-Customer can rate specific service in web portal
-Customer can complain or request to our integrated CRM portal by raising ticket
-Customer can complain to our Hunting centre (5 X 8)
-Customer can request through web portal contact or Help
-Customer can rate us in social media and comment on our services

Customer Segments

  1. Customer Segments
Adult Individual

Any adult individual located both in rural and city area having metnal illness.

Adult Couple

Any adult couple located both in city and rural area having mental illness.

Child

A child or their parents located in both rural and city area having metal illness.

Key Resources

  1. What are your key resources?
Counsellor
Motivational Speaker
Software Tester
Infrastructure Executive
Partner Management Executive
Business Development Executive
Product Architect
Customer Experience Management Lead
Accountant
Human Resource Executive
Channels

  1. Channels
Digital Marketing

Social media marketing
Google Adds (AddWord, Youtube channel, play store etc.)

Direct Sales

Direct Sales by our executives

SMS & E-mail Marketing

SMS & E-mail Marketing

Partner Chamber

Branding Partner current Chamber

Distributor Chamber

Branding Distributor Chamber

Cost Structure

  1. What about your cost structure?
Human Resource

Operational expenditure

Office Expense

Operational Expenditure

Legacy Marketing Expense

Operational Expenditure

Digital Marketing Expense

Operational Expenditure

Product Development

Capital Expenditure

Product Maintenance

It includes:
Software maintenance
Platform maintenance
Third party maintenance (Zoom, Dacast etc.)

Operational Expenditure

Content Development

Capital Expenditure

Initial Fixed Cost

Payment GW, Software license, Laptop, trade mark, furniture, Office decoration etc.

Capital Expenditure

Revenue Streams

  1. What are your revenue streams?
Subscription based counselling

Subscription based counselling with preferred medium (Video, Chat, Phone) (MVP)

Incremental

Scheduling on-demand counsellor visit

Scheduling on-demand on-site counsellor visit (MVP)

Incremental

On-demand counselling

On-demand counselling with preferred medium (Video, Chat, Phone) (MVP)

Incremental

Corporate Subscription

Corporate Subscription - A separate package for corporate organisation for their employee stress management & motivational training or support.

Incremental

Smart Device Sell

On customer request, we can provide a Smart Tab pre-installed with our App, health related App etc. which supports capable to connect both Wifi and Mobile Access.

Transactional

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