SleepyClean
Problem
Cleaning your sleeping bag is hardIf you have a synthetic one, it's slightly easier. Down sleeping bags are delicateDown sleeping bags have delicate feathers and are hard/dangerous to clean You can't easily machine wash or dry clean down bags(though some people do) existing professional cleaners seem analoguewith poor service design from the 20th century where you have to phone people. |
Solution
Pay ~£50 for bag to be* collected |
Unique Value Proposition
WhyWe are the only mail order sleeping bag cleaning service who will organise pickup, cleaning, and return to you. |
Unfair Advantage
Only sleeping bag cleaner in the UK with knowledge of modern customer development skills[not a very good one] |
Customer Segments
People with expensive down sleeping bagsMore than 30% of sleeping bag owners I know on twitter paid more than £100 for their bag. Down sleeping bags ownersDown sleeping bags are harder to clean people with more money than timeit's possible to clean your own, just faff People who are risk averseit's risky to clean your own bag |
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Key Metrics
OrdersOrders - or commitment for orders would be great Since we're in landing page MVPClicks on buy-now buttons, and sign ups to mailing waiting list |
Channels
SEOBetter website optimisation than others Word of mouthperhaps augmented by discounts vouchers for friends |
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Cost Structure
Fulfillment costs* cleaning and return deliver: £35 HostingTech and hosting costs (probably not that much) Stripe costs1.4% + 20p |
Revenue Stream
It's a bit miserableNot sure this part works. Kind of awkward. |
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