Cleaning your sleeping bag is hard
If you have a synthetic one, it's slightly easier.
Down sleeping bags are delicate
Down sleeping bags have delicate feathers and are hard/dangerous to clean
You can't easily machine wash or dry clean down bags
(though some people do)
existing professional cleaners seem analogue
with poor service design from the 20th century where you have to phone people.
Pay ~£50 for bag to be
Unique Value Proposition
We are the only mail order sleeping bag cleaning service who will organise pickup, cleaning, and return to you.
Only sleeping bag cleaner in the UK with knowledge of modern customer development skills
[not a very good one]
People with expensive down sleeping bags
More than 30% of sleeping bag owners I know on twitter paid more than £100 for their bag.
Down sleeping bags owners
Down sleeping bags are harder to clean
people with more money than time
it's possible to clean your own, just faff
People who are risk averse
it's risky to clean your own bag
Orders - or commitment for orders would be great
Since we're in landing page MVP
Clicks on buy-now buttons, and sign ups to mailing waiting list
Better website optimisation than others
Word of mouth
perhaps augmented by discounts vouchers for friends
* cleaning and return deliver: £35
Tech and hosting costs (probably not that much)
1.4% + 20p
It's a bit miserable
Not sure this part works. Kind of awkward.