Laut : Somethin' Fishy

Key Partners

Who are your key partners?
2. Who are your key suppliers?

Moral Studios

- App development
- Prototyping
- App consultants

Supermarkets

- Starting with Jakatra, will be able to exchange game points for real-life renewables

Key Activities

What are your key activities?

Gameplay

A fun and interactive game, like flappy bird. Players have to avoid the plastics in the ocean, the score is the distance covered

Education & Information

Users will be able to gain points (for in app-purchases) through quizzes

Reduction of plastic bags

- Teaming up with various retailers to offer cotton bags in exchange for game points

Metrics to measure our impact

- Record how many cotton bags we give out at supermarkets (in comparison to how many plastic bags are not being used/ replaced 1:1 conversion and then add on a multiple every time they log they are using a cloth bag)
- When they scan their cloth bag (in the AR segment of the game) it will log in how many cloth bags they have used in that session
- Record change between before and after habits - maybe more holistic not necessarily numbers

Value Proposition

What are your value propositions?

Easy to use simple game

- Enjoyable gameplay
- Similar & no learning curve
- Localised (to Indonesia with known characters & fish etc)

Points convert to real life benefits

- Points in the game convert to real-life cotton bags
- Helpful for mothers & people shopping for households.

Information broadcasting medium

- Ability to provide information on socially informed issues
- The retention of this information can be tested through the in-app quizzes
- Education

Re-usable Bags

- Our point rewards from the game are linked (redeemable at supermarkets) for cotton bags
- Points for carrying and using the bag at supermarkets

Customer Relationships

Your customer relationships?

Transaction relationship

- Charging for in-app points
- In-app points used for various skins, upgrades, and additional features
- Points can be exchanged for real-life items (cotton bags)

Community

- Community of plastic-warriors
- Spreading the word about not using single use plastic bags
- Sharing information amongst peers
- Co-educating others in the community

Customer Segments

Customer Segments

Middle-class Indonesian Mothers (Age: 27-44)

- Generally, home-makers making all purchasing & home-related decisions
- Short on time
- Managing multiple things at once
- Have children
- Enjoy playing simple games

Children in Indonesia (Age: 2-7)

- Close to parents
- Influence on parental & home decisions
- Enjoy playing games

Key Resources

What are your key resources?

Amirah: Mobile Developer

- UI/UX
- App Dev manager
- Team-member

Vivi: COO

- Value proposition mapping
- Access to Indonesia
- Product-market fit

Galav: Business Development Executive

- Business model
- Posters
- Team-member

Mohammed: Research Analyst

- Background research
- Statistical research
- Team member

Channels

Channels

App stores

Listing on Google Play Store and Apple App Store

Whatsapp forwards

- Whatsapp forwards have great reach and conversion numbers
- Whatsapp forwards between members of the community

Cost Structure

What about your cost structure?

App Development

Upfront US$ 15000

Server maintenance

Updating & upgradation fee

Cotton bag costs

Invest into clean up the beach projects

To be done through capital expenditure

Revenue Streams

What are your revenue streams?

Ad Revenue

Ads will be enabled in top 10% of the screen linked to google ads for stable ad-revenue

In-App Purchases

In-app purchases enabling various character skins and ocean backgrounds