Job To Be Done
- Describe the key job your target customer needs to get done and how your solution accomplishes it.
- Describe the key job your target customer needs to get done and how your solution accomplishes it.
utilize some of the benefits of wood burning (aroma)
|
Unfair Advantage
- Cannot be easily bought or copied, including
- patents, copyrights, trade secrets
- market share
- exclusive relationships
- unique process
- Cannot be easily bought or copied, including
- patents, copyrights, trade secrets
- market share
- exclusive relationships
- unique process
Advanced research, attracting top talent with appealing mission
relationship with customers
|
Unique Value Proposition
- For (target customer) who needs (JTBD), (Product) delivers (value of improvements) relative to (3 most important outcomes) when compared with (alternatives) for (affordable cost).
- For (target customer) who needs (JTBD), (Product) delivers (value of improvements) relative to (3 most important outcomes) when compared with (alternatives) for (affordable cost).
saving on fuel consumption
Skilled job creation in less developed countries.
|
Addressable Market Scarcity
- Describe in simple terms the nature of the market shortage (scarcity) that your innovation addresses and the evidence of it's existence.
- Describe in simple terms the nature of the market shortage (scarcity) that your innovation addresses and the evidence of it's existence.
People rely on wood for fire because infrastructure for electricity is still too expensive to set up and fossil fuels are expensive and hard to come by. The company will be focused on using existing technology as well as innovating on wood burning techniques that allow for more efficient burning of a fuel source that many around the world still have to rely on.
|
Customer Segment
- Target customer profile, especially micro-segments by importance of desired results.
- Target customer profile, especially micro-segments by importance of desired results.
outdoor cooking(ex :barbecue)
higher temperature use cases (home smelting)
unique use cases for fire (pizza oven, smokers,...)
|
3 Most Important Outcomes
- List the three most important outcomes (desired results) prioritized by value + uniqueness of your product in delivering those results.
- List the three most important outcomes (desired results) prioritized by value + uniqueness of your product in delivering those results.
|
Key Metrics
- Easily tracked numbers indicating progress success or risk factors on key goals.
- Easily tracked numbers indicating progress success or risk factors on key goals.
interest from target customer base
|
Channels
- How customers can acquire products / services.
- How customers can acquire products / services.
for profit customer base will be able to purchase items from an online store
not for profit operations will be enclosed within a community and so there will be one person or group responsible for sales and repair.
|
Cost Structure
- List of fixed + variable costs
- List of fixed + variable costs
|
Revenue Streams
- How money is earned -- list all resources
- How money is earned -- list all resources
sales in developed markets
funds supporting innovation for developing countries
funds that support green initiatives
|
