RealWorld

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Schools and campus reps
Companies that hire new college graduates
Advertisers

Restaurants, bars, landlords, leagues, financial companies in the area

Facebook

Sign in and link profile
Key Activities

  1. What are your key activities?
Understand all the questions a recent grad may have about the moving process
Gain a deep understanding of the city
Value Proposition

  1. What are your value propositions?
Facilitate the transition from college to the real world
Make yourself at home

- Recommend apartments, renter's insurance, movers, etc.
- Connect with potential roommates moving to your area with similar interests
Customer Relationships

  1. Your customer relationships?
Reliable recommendations

Recent college graduates will only use the site if we recommend relevant apartments (based on budget, location)

Our advantage - we are a part of the user demographic
Customer Segments

  1. Customer Segments
Recent college grads looking for an apartment and/or roommates
Landlords/Real estate agents
Key Resources

  1. What are your key resources?
Personalized Recommendation Engine (PRE)
Customers to recommend/review apartments
Channels

  1. Channels
Website
Career fairs and campus reps
Facebook Ads
Door-to-door for advertisers
Crowdsource recommendations
Cost Structure

  1. What about your cost structure?
Facebook Ads
Campus reps/traveling for information sessions
Engineer wages
Hosting on Heroku
Revenue Streams

  1. What are your revenue streams?
Landlords
Moving companies
Advertisers

Pay to reach a prime market - young people moving to a place for the first time

Premium users

Recommendations for things to do, places to eat, events to attend, clubs to join
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