Village Coffeehouse

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
SUPPLIERS

North Mountain Coffee, Seven Acre Farm, Bakery, espresso machine supplier, the Gazette, the Grapevine

INFLUENCERS & REFERRAL SOURCES

The Landing, North's Gym, Blomidon Winery, Planters' Ridge Winery, Blomidon Campground, Fox Hill, Canning Village Meat Market

PROFESSIONAL ADVISORS

Accountant, lawyer, insurance agent, bookkeeper, coach (Andy)
Key Activities

  1. What are your key activities?
MARKETING

Get the right people into the store

PRODUCTION

Deliver consistently high-quality products and customer service

HR MANAGEMENT

Attract, develop, and retain an amazing staff team

INVENTORY MANAGEMENT

Ensure a reliable supply of high-quality, locally-made products

FINANCIAL MANAGEMENT

Ensure accurate, timely reporting and postive cash flow
Value Proposition

  1. What are your value propositions?
SOCIAL HUB

A nice place for gathering; high quality product and atmosphere; "female friendly"; a place to extend your social gathering in Canning

QUALITY PRODUCT

Worth the extra stop

HIGH-END "PIT-STOP"

A destination to stop at, fill up your water bottle, refuel, and socialise with your fellow cyclists; high quality; espresso drinks available

QUALITY PRODUCT

Quality; espresso drinks available; just like your local (likely urban) neighbourhood cafe
Customer Relationships

  1. Your customer relationships?
COMMUNITY

The Village Coffeehouse will be "the living room of the community" for all our customers - a friendly place to meet up with old and new friends.
Customer Segments

  1. Customer Segments
LOCAL - SOCIALS

40+ years old; mostly women; patronise local businesses and wineries; live within a 15-minute drive of Canning

LOCAL - GRAB & GO

20+ years of age; male and female; travel to/from work; important sub-group includes the teachers at NKEC and Glooscap

CYCLISTS

Local and non-local road touring cyclists

TOURISTS

Includes both people driving through as well as cottage and campground rentals
Key Resources

  1. What are your key resources?
PHYSICAL

The space, furniture, fixtures, equipment, inventory

HUMAN

Alice + 4-6 staff

RELATIONSHIPS

...with local suppliers, owners/staff of complementary retail locations, the media
Channels

  1. Channels
HIGH TOUCH

Social media (especially Facebook, Twitter, and Instagram); ads and articles in the Gazette; post cards and/or gift and/or discount cards in mail boxes; branded travel mugs and to-go cups; cross promotions and personal networking with complementary retail locations

MOBILE AND ROAD READY

Street and store signage; travel mugs and to-go cups; Google maps

TARGETED

Street and store signs; cycling websites and blogs; cycling tour groups; cross promotion with local shops that cyclists frequent (Banks Bikes, Valley Stove and Cycle, and We're Outside); Trip Advisor; Google maps

MULTI-CHANNEL

Drivers - street and store signs; Google map listing; cottage and campground renters - street and store signs, Google map listing, post cards posted at bulletin boards; Grapevine; Trip Advisor
Cost Structure

  1. What about your cost structure?
FIXED COSTS

Payroll, lease, utilities, insurance, advertising

VARIABLE

Cost of goods sold
Revenue Streams

  1. What are your revenue streams?
PRODUCT SALES
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