Ayzh - Business Model Canvas

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
TOMS - Giving Partner

Feb 2015. Help provide "janma" clean birth kits to birth attendants in India

Pfizer Foundation - Strategic and Funding partnership

Feb 2016. To aid scaling and data collection. Also showcase ayzh's impact on behalf of beneficiaries.

Circle of Health International

Partnership as Duke SEAD innovators. To provide "Kanya" - menstrual hygiene kit to Syrian refugees

TEDTalks

Founder Zubaida Bai speaks at various TED events to raise awareness about ayzh and relevant issues. TED Talks residency for 2 months in late 2016.

Rural Technology and Business Incubator

For scaling up of Mobile Phone Training Program - through voice messages, rural healthcare workers receive crucial information regarding guidance on methodologies necessary for successful, safe births.

http://www.rtbi.in/

Research Scholars at Harvard University

Impact analysis - scientific data on how Clean Birth Kits prevent infection and save lives
Key Activities

  1. What are your key activities?
Product Sales -

Sales of healthcare kits based on various targets and budgets

Monitoring and Evaluation -

Impact assessment and customer needs are continuously evaluated

New Product Development -

Based on various consistent feedback loops with target customers and collaboration with research and design institutions

Education and Advocacy around womens' health, livelihood solutions -

Women are provided with solutions for various healthcare related problems

Professional Development -

Internal - development of an empathetic, competent and passionate team at Ayzh
Value Proposition

  1. What are your value propositions?
High Affordability -

Low cost healthcare kits that are high-quality, hygienic and sterile

Easy Accessibility -

Sold through a range of individuals and healthcare providers, mainly in low-resource remote areas

Multipurpose Usage of Kits -

Kits come in a sustainable, biodegradable jute bag that can be used as a purse

Skill Development and Empowerment for Women -

Women are empowered with information and education by providing tools and medical training. Supply chains mainly employ women who package the products
Customer Relationships

  1. Your customer relationships?
Personal Support -

Sales team in India works directly with customers to:
1.Estimate average monthly product need
2. Plan for recurring purchases
3. Provide customer training and support
4. Collect customer feedback
Customer Segments

  1. Customer Segments
Mainly women in remote and less-privileged areas

1. Adolescent, menstruating women

2. Pregnant women

3. Mothers who have delivered

4. Newborn babies

5. Children 0-5 years old
Key Resources

  1. What are your key resources?
Technology -

Healthcare products to be delivered in kits to women

Healthcare Providers and Organizations -

For easy re-distribution and sales of healthcare kits

Women: employees and customers -

Women makeup a large part of the supply chain - they package and also use the products
Channels

  1. Channels
Business - to -Business (B2B)
For-Profit Health Institutions

Hospitals, pharmacies, clinics and rural healthcare centers. Products are sold are fair market/ maximum retail price.

Not-For-Profit Aid Organizations

Products are re-distributed to women are negligible costs

Cost Structure

  1. What about your cost structure?

Employee salaries

Procurement of health care products for packaging

Marketing related PR costs

IT related - customer support system maintenance
Revenue Streams

  1. What are your revenue streams?
Sales -

Through product development and recurring, monthly sales of the following healthcare kits:

1. Janma (birth kit)
2. Shishu (newborn kit)
3. Janani (postpartum mother care kit)
4. Kanya (menstrual hygiene kit)

Education and Advocacy -

Spreading awareness about the problem and education and training women, to increase demand for healthcare kits
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