You're Broke iPhone Fix

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Who are they?

Gadgetfix

Value Delivered by Each?

We pay them money, they give us quality parts for our repairs.

How critical are partners to delivering value to your customer?

Very important, without quality parts we cannot deliver quality service.

What risks or uncertainties are reduced through the partnership?

We can depend on them as a brand so if they give us a bad part we can return it.
Key Activities

  1. What are your key activities?
What do you do to create your value proposition?

We provide repairs at the best prices in East Lansing for iPhones.

What makes you different?

We provide college-low level prices. No one else near us comes close.

Production activity?

We are a service that can repair iPhone Screens, Batteries, and Home Buttons

Specialized problem solving?

We take emails from anybody so if they have an issue, we can quote them a lower price than any repair shop around. If it is something we can fix.
Value Proposition

  1. What are your value propositions?
What is your proposed solution?

Our solution is to provide a low-cost iphone repair that is high quality.

How important is it to solve this problem or need?

Many people prefer to get their iPhones fixed if they are cracked. People like it when they can have a good looking phone. It is not an important issue but a profitable one

What makes us unique

We are able to repair your screen of your iPhone for 35-49$ compared to how uptown, genius phone repair, and the batteries and bulbs shop costs around 120$ for those types of repairs. The savings are huge from us
Customer Relationships

  1. Your customer relationships?
What type of interaction is your customer requiring?

We are interacting with customers by setting up appointments at a designated location, and from there telling them a time to pick up their repaired phone.

Do they prefer extensive customer service?

They prefer when they can text our number and get an easy response compared to businesses with generalized strict business hours.

Basic transaction with no follow up?

They buy our purchase and the only reason we should see them again after the repair is if there is an issue with the order.

Warranties?

We offer a 30 day warranty after the purchase and if anything goes wrong internally with the phone that is not due to their fault we can cover it.

Are they becoming a brand ambassador?

YES COMPLETELY, almost everybody we help says they told all their friends and are so happy with our service. We also provide them with a google survey which we have 5 stars right now for.
Customer Segments

  1. Customer Segments
For whom are you creating value?

Students, and everyone at MSU who has a iPhone that needs servicing.

Who is/are your customer(s)?

Typically age range of 18-26 years. We do get a good amount of various ages and genders from craigslist.

What is the Total Available Market?

It is everyone in the united states who has an iPhone that needs servicing.

How profitable is each segment?

Each Service we provide as about as profitable as the other with an average margin of 57% but the margins is much higher for home buttons with around margins of 89%
Key Resources

  1. What are your key resources?
What assets (things) do you need to deliver the value proposition?

We have intellectual assets from knowing how to fix iPhones.

Financial Capital

What we've done
We have paid for all the parts needed to fix every item on our website. We keep stock to up our sales because people like to get their repairs done quickly.

Needs?
We need cash to be able to purchase advertising. We need money for business cards, and a banner so we can start getting our name out there some more. We would also like to advertise on social media effectively, so after going to a workshop on it, we would like to eventually request funding.

Channels

  1. Channels
What services will be offered with each channel?

We will offer servicing on iPhone Screens, Home Buttons, Batteries, and more as we continue to expand.

Do you own the channel or are you dependent on others?

There are competitors but we are not dependent on the others, and we can cut them down because of our prices.

What are the most cost efficient channels?

We make the most money on home button repairs.

Cost Structure

  1. What about your cost structure?
What are the major expenses you will incur in your model?

COGS- We have a spreadsheet of all the costs of our items on our website.

How much does it take to deliver one product or service session?

It costs us a little less than half of what the customer pays for the repair, to actually purchase the part we need to fix the device.

Are there economies of scale?

If we get more phones ordered, we can get the parts shipped to us for around a dollar cheaper per phone, which is some good savings after you total up how much we could have saved by now
Revenue Streams

  1. What are your revenue streams?
What are the revenue drivers?

Our most purchased repair is screen repairs. We also do battery and home button repairs, as well as individual requests via email.

What are customers willing to pay? What mechanisms dictate pricing?

We know customers often use the Genius Phone Repair from East Lansing, and that would mean that they pay their prices of around 120$ per screen repair. The cost of parts indicate how much we charge for the iPhone repair.

How do they pay? Are there alternative methods?

They can pay using cash, card, or venmo. We accept many different types of credit cards Visa, MasterCard, American Express, Discover, JCB, or UnionPay through squareup. With a transaction fee of 2.9% + 30 cents per order.

What is the margin?

We average 55% for our margin

What is the break even point? (unit volume, sales volume)

At this given moment we have spent $732.23 and have made $581.37. Our breakeven point comes closer everyday and because the cost was so high of initially starting this business it has taken almost all semester to work all the money back.
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