Key Partners
- Who are your key partners?
2. Who are your key suppliers?
- Who are your key partners?
2. Who are your key suppliers?
Supplier network
- GE, Samsung, Whirlpool, KitchenAid, Maytag, Breville
- Adafruit
- sens2b
- Aliexpress
- Alibaba
|
Key Activities
- What are your key activities?
- What are your key activities?
Activities
- Sales of Dry Age devices (fridge)
- Service of Dry age devices
- maintenance of dry age devices
- Recipe books
- Salt bars and "flavor" refills as a service (small boxes to flavor the food for 3-6 months)
|
Value Proposition
- What are your value propositions?
- What are your value propositions?
- Provide high quality compact and inexpensive dry age possibilities for the home
- Restaurant quality meats at butcher prices
- Excellent price quality ratio, price dominance
- Design
- Cost Reduction
- Risk Reduction (health aspect)
- Safety
- Accessibility
- Convenience
|
Customer Relationships
- Your customer relationships?
- Your customer relationships?
We expect that our customers are like a family, they will create a group, and identify with each other. We will thus offer premium service, phone-line support and a community to share recipes and tricks. Thus creating a sense of loyalty to our brand and the process
|
Customer Segments
Best steak at the restaurant, now in the home
- Meat enthusiasts
- Millenials
- Flexitarians
- Vegitarians that want to leverage the control dry aged process
Niche market but a profitable one
|
Key Resources
- What are your key resources?
- What are your key resources?
What resources do we require?
- Factory setup (possibly in China)
- Brand IP, meat knowledge
- Human creativity and experience
- Cash to start producing at a scale (hardware component)
|
Channels
Awareness:
- reddit, online forums, websites, kickstarter, grill QC, Facebook, P2P ads, viral meat campaigns
Evaluation:
- honest peer reviews by viral meat and food enthusiasts using the product
Purchase:
- Ecommerce type sales, Direct-to-consumer, affiliate marketing, kickstarter
Delivery:
Organic and Paid marketing campaigns and word of mouth
Aftersales: phone support, social media presence, email
We will make sure the customers that want this product can get it and we will be damn sure that they are satisfied
|
Cost Structure
- What about your cost structure?
- What about your cost structure?
Fridge: 100$
Humidifier: 5$
UV light: 40$
Arduino + sensors: 20$
App: Free
Salt: 5$
Fan: 5$
total: 175-200$ per fridge depending on sourcing and additional components if select in a modular fashion
Delivery: 100-300$
Service: 50$ per year
|
Revenue Streams
- What are your revenue streams?
- What are your revenue streams?
Fridge sales (cost 200$+150$FOB/Unit / sale 1000-1500$ per unit for a polished product)
Service: 1 YR warranty and then a service plan at 50$ per year / unit
Modular add ons:
Nano-air purifier: 200$/unit (cost 80)
Salt bricks: 100$ (cost 30$)
Flavor boxes: 20$ each (cost 2-5$)
larger fridges and more models a possibility + racks
|
