Volkswagen Group

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
The Group comprises twelve brands from seven European countries: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN
340+ subsidiary companies
Automotive component suppliers
Distribution partners
Technology Partners
Financial Organizations
Stakeholders and Investors
Key Activities

  1. What are your key activities?
Design
Development
Production
Distribution
Manufacturing vehicles, commercial vehicles, motorcycles, engines, and different types of machines/vehicle components
Sales
Service performed after sales
Volkswagen Group offers a wide range of financial services, including dealer and customer financing, leasing, banking and insurance activities
Fleet management
Technological advancement such as electric cars and autonomous driving
Innovation
Research and development
Quality assurance
Distribution
Value Proposition

  1. What are your value propositions?
With its “TOGETHER – Strategy 2025” future program, the Volkswagen Group is paving the way for the biggest change process in its history: the realignment of one of the best carmakers to become a globally leading provider of sustainable mobility. To achieve that, the Group will be transforming its automotive core business, and will among other things be launching a further 30-plus fully electric cars by 2025, as well as expanding battery technology and autonomous driving as new core competences
Vw Group is one of the world’s leading automobile manufacturers and the larger vehicle producer in Europe
Operations in 150+ countries with 125 production facilities across 31 different countries
High end brands for different types of customers
Electric vehicles
Customer Relationships

  1. Your customer relationships?
Brand awareness
Certification
Option of higher end luxury vehicles/ components
Uniqueness
Customer service/assistance
Dedicated sales team for large accounts
Exclusivity
Supportive fanbase/ community
High end retail stores
Personalized options
Diversity in products and brands
Leadership
Sustainability
Customer Segments

  1. Customer Segments
General mass market
Luxury market
Cargo and freight market
Energy efficiency market
Key Resources

  1. What are your key resources?
670,000+ Employees
125 Production Plants
340+ different vehicle models
Different distribution networks
Research and Development
Technological advancements
Intellectual property
Channels

  1. Channels
Advertising
Showrooms
Third party channels
Network of dealers
Offices
Media/Social Media
Websites/Online networking
Apps
Local offices
Events
Cost Structure

  1. What about your cost structure?
Manufacturing cost
Fabric costs for vehicle interiors
Taxes
Distribution cost
Innovation/ experimentation cost
Employee bonuses
Auto parts cost
Employee salaries
Compensation
Economies of scale
Research and Development
Revenue Streams

  1. What are your revenue streams?
Brand new cars
Spare parts/ part replacement
Service offered after sale
Services associated with vehicles
Vehicle maintenance services
Used cars
Engines sales
Sales to end users and third parties
Financial service fees
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