Volkswagen Group
Key Partners
The Group comprises twelve brands from seven European countries: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN340+ subsidiary companiesAutomotive component suppliersDistribution partnersTechnology PartnersFinancial OrganizationsStakeholders and Investors |
Key Activities
DesignDevelopmentProductionDistributionManufacturing vehicles, commercial vehicles, motorcycles, engines, and different types of machines/vehicle componentsSalesService performed after salesVolkswagen Group offers a wide range of financial services, including dealer and customer financing, leasing, banking and insurance activitiesFleet managementTechnological advancement such as electric cars and autonomous drivingInnovationResearch and developmentQuality assuranceDistribution |
Value Proposition
With its “TOGETHER – Strategy 2025” future program, the Volkswagen Group is paving the way for the biggest change process in its history: the realignment of one of the best carmakers to become a globally leading provider of sustainable mobility. To achieve that, the Group will be transforming its automotive core business, and will among other things be launching a further 30-plus fully electric cars by 2025, as well as expanding battery technology and autonomous driving as new core competencesVw Group is one of the world’s leading automobile manufacturers and the larger vehicle producer in EuropeOperations in 150+ countries with 125 production facilities across 31 different countriesHigh end brands for different types of customersElectric vehicles |
Customer Relationships
Brand awarenessCertificationOption of higher end luxury vehicles/ componentsUniquenessCustomer service/assistanceDedicated sales team for large accountsExclusivitySupportive fanbase/ communityHigh end retail storesPersonalized optionsDiversity in products and brandsLeadershipSustainability |
Customer Segments
General mass marketLuxury marketCargo and freight marketEnergy efficiency market |
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Key Resources
670,000+ Employees125 Production Plants340+ different vehicle modelsDifferent distribution networksResearch and DevelopmentTechnological advancementsIntellectual property |
Channels
AdvertisingShowroomsThird party channelsNetwork of dealersOfficesMedia/Social MediaWebsites/Online networkingAppsLocal officesEvents |
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Cost Structure
Manufacturing costFabric costs for vehicle interiorsTaxesDistribution costInnovation/ experimentation costEmployee bonusesAuto parts costEmployee salariesCompensationEconomies of scaleResearch and Development |
Revenue Streams
Brand new carsSpare parts/ part replacementService offered after saleServices associated with vehiclesVehicle maintenance servicesUsed carsEngines salesSales to end users and third partiesFinancial service fees |
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