Key Partners
- Who are your key partners?
2. Who are your key suppliers?
- Who are your key partners?
2. Who are your key suppliers?
Key Partners
Programs and Partners
- Americas Group
- Better Work Program
- bluesign
- BSI
- Fair Factories Clearinghouse
- Fair Trade USA
- Outdoor Industry Association
-Social Labor Convergence Project
- Sustainable Apparel Coalition
Community Partners 2021
- Alpine Club of Canada
- Association of Canadian Mountain Guides
- Avalanche Canada
- Canadian Parks and Wilderness Society
- Leave No Trace Canada
- ParkBus
- Parks Canada
- Protect Our Winters - Canada
- Spirit North
- Take Me Outside
Key Resources Acquired from Partners
- assistance in handling systemic issues and improving working conditions in the garment industry
- Assess supply chain inputs so MEC can find ways to reduce chemical and resource impacts
- Ways to assess potential risks in supply chain with country risk assessments
-handling social compliance data, audit questions and results.
-reducing environmental and social impacts in clothing and footwear
-Summary: various assessments, software, apps, training, and education for greater environmental and social sustainability
Key Suppliers
- 152 different suppliers on the 2020 supplier disclosure list
-Komperdell Sportartikel Gesmbh
- CPCG International Co., Ltd. | Palace Group
- Sun Grace Glove Cambodia Co., Ltd.
- + more
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Key Activities
- What are your key activities?
- What are your key activities?
Key Activities
-Selling outdoor gear, clothing
- Bike and Ski services
- Providing Expert Advice and Tips - running, fitness, hiking, camping, cycling, rock climbing, watersports, backpacking, travel, snow sport
- Product care and maintenance
- Packing Lists
- Supporting community organizations and programs
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Value Proposition
- What are your value propositions?
- What are your value propositions?
Guiding Values
- Quality, Integrity, Co-operation, Creativity, Leadership, Sustainability, Stewardship, Humanity, Adventure
Main goals
-Environmental and Social responsibility
"Our business and our products have the smallest possible footprint and your purchases also help conserve the places where we play and support all Canadians getting active outside."
"We inspire and enable everyone to lead active outdoor lifestyles."
-"We aspire to be the most viable, vibrant outdoor retail business in Canada."
"In short, we want to leave the world better than we found it."
Selling Products and Services
- Outdoor gear, clothing, services to match members requests
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Customer Relationships
- Your customer relationships?
- Your customer relationships?
Establish and Maintain Customer Relationships that promote
- trustworthy, high quality products and services
- expert knowledge and advice
- environmentally and socially responsible practices and impacts
- fair business
- equality and inclusivity
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Customer Segments
Segments
- Must be members
- Men
- Women
- Kids (Baby, Toddler, Youth)
Creating Value for
- All people who enjoy the outdoors and participate in outdoor recreation, sport, and activities.
- Community organizations and programs
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Key Resources
- What are your key resources?
- What are your key resources?
Key Resources
- memberships
- products and services
- environmental and social sustainability
- labour
- buildings
- transportation and vehicles
- storage and inventory
- brand
- partnerships
- - finances
- etc...
Distribution Channels?
- retail
- MEC Label team
-factories
- Sales team
- Transportation and delivery (ship, truck)
- etc...
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Channels
Which channels are being used to reach customers?
- Social Media (instagram, twitter, facebook)
- Online Website
- Omni-channel service
- product positioning
- email subscriptions
- press releases
-TV commercials
- billboards
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Cost Structure
- What about your cost structure?
- What about your cost structure?
Most Important Costs
- potentially labour, product, services, and buildings
Which Key Resources and Key Activities are most expensive?
Key Resources
- labour or buildings?
Key Activities
- daily operations of business (the selling of products and services)
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Revenue Streams
- What are your revenue streams?
- What are your revenue streams?
Currently paying
- $5.00 for a life time membership
- gear, clothing, equipment and services vary
What value are customers really willing to pay?
- trustworthy, high quality, environmentally and socially responsible outdoor gear, clothing, equipment, and services
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