Pathseeker

Problem

Top 3 Problems you face

Uninformed Decision Making

People don’t have enough information outside of their network.

Mentorship

Professionals don't have a platform to provide mentorship.

Competition

We need to motivate users to use this platform over Twitter and Reddit AMA's.

Monetization

Need to find a way to make Pathseeker sustainable.

Solution

Top 3 Solutions to your Problems

AMA

We propose a solution to provide a platform to ask professionals questions about their careers, so that users can gain a new perspective on these careers.

Incentives for Professionals

We will allow professionals to plug any promotions they have at the start of their AMA thread.

Professional Centered Platform

Pathseeker is a career oriented platform without the "social media clutter", which allows users to focus specifically on career advice.

Unique Value Proposition

Single, clear, compelling message that states why you are different and worth buying

AMA Anonymity

Pathseekers allows users to anonymously ask for advice without judgement in an open forum for other users to explore careers they are interested in. These open forums are specifically designed to answer serious career questions to give real advice that could help a user find their path.

Unfair Advantage

Can't be easily copied or bought

Connection to Stanford

Development through d.thinking from Stanford students in HCI.

No "Social Media Clutter"

Provide the traditional AMA format with the focus on career oriented questions.

Customer Segments

Target customers

Students/Young Adults

People looking into possible career paths they are interested in but have little to no resources/information about.

Professionals

Professional in different careers who would like to mentor/give advice to those who may need it.

Key Metrics

Activity that drives retention/revenue

Number of Active Forums

Professionals are active for certain intervals of time to answer posted questions live.

Number of Professionals

Number of Questions Posted

Number of Questions Answered

Number of Searches

Interested in what careers are the most searched/popular by users.

Channels

Path to customers

Pre-existing Social Platforms

Professionals can use other platforms, such as Twitter, to link to their open forum in Pathseeker.

Word of Mouth

People directly telling their friends and other connections to use the app to read through AMA forums.

App Store

Plug/advertisement on Apple App Store.

Cost Structure

Customer acquisition costs, distribution costs, hosting...

Storage Cost

We may have a high data cost for storing forums and their questions/answers in our backend.

Advertisement Costs

Pay professionals to use Pathseeker and use their other social media platforms to promote their live forums.

Apple Dev License

$99 per year for Apple Development License, Apple takes ~30% of revenue.

Revenue Stream

Revenue model, Life time value revenue...

Third-party Advertisement

Allow third-party companies to integrate ads into the service without being intrusive to the overall experience.

Pay for Additional Features

Features may include the ability to post more than one question in a forum, endorse a professional (with a badge), sending direct messages to a professional for a chance at one-on-one conversations, etc.