Brennan Young

Key Partners

Who are your key partners?
2. Who are your key suppliers?

Executive coaches

Communications coaches

Public speaking
Marketing
Social media
Networking
Charisma
Writing

L and D teams

Co-working spaces

WeWork
Work:Life

Run lots of events/trainings seminars for members

Educational institutions

6th forms
University careers depts.

JCI

Escape the City

Key Activities

What are your key activities?

Individual coaching

Delivered by experienced/ accredited executive coaches

Trainings and workshops

All elements of communications skills - tailored closely to specific situations e.g. how to pitch; how to interview; how to present to a team.

Online courses

Longer term development goal

E-Books

Series of books on different elements of comunications

Value Proposition

What are your value propositions?

We help ambitious people build exceptional careers

Problems we solve: students and grads

1. How to succeed in interviews
2. How to get the killer internship
3. How to start building your network
4. How to start building your communications skills NOW to set you up for the future

Problems we solve: mid-level executives

1. Get noticed and promoted
2. Build a strong, positive reputation
3. Influence and lead your team
4. Persuade your stakeholders

Problems we solve: entrepreneurs

1. Get investor funding
2. Lead your team
3. Promote your business
4. Network like a pro

Individual coaching

Help individuals to understand their own style, strengths, and opportunities for improvement through 1-2-1 coaching. This develops the mindset for success - an essential first step.

Training

We provide the concrete skills and knowledge in specialist areas related to connecting and influencing.

Consultancy

Helping them to apply what they've learned in a strategic way - marketing planning, personal social media campaigns etc

Customer Relationships

Your customer relationships?

Initial attraction

Free taster workshops at co-working spaces; organisations e.g. JCI
Content marketing activity

Whole-career support

Train them as a graduate and keep in touch - they will return to us for executive/entrepreneur coaching

Cross-sell and upsell

Convince one-off customers to upgrade to a package; and package customers to supplement the package with additional trainings/workshops/online courses

Customer Segments

Customer Segments

General

Under 40
High education, high aspiration
Native English speaker
Urban
Sophisticated
Technically adept

Early in career

6th formers
University graduates
Living in/near London
High academic achievers
High ambitions
Time-rich; resource- poor

Executives

5-10 years experience
Keen to progress in their career
Lead teams already
English speakers
Living in/near a world capital where English is commonly spoken
Time-poor

Entrepreneurs

Freelancers or leading SMEs (under 20 people)
Living in / near London
Technically adept
Time-poor

Key Resources

What are your key resources?

Strong online presence and capabilities

Access to large, wide and varied networks of people

Range of locations

Channels

Channels

Early in career

Social media
Schools / University careers depts
Parents via traditional media (PR)

Entrepreneurs

Social media
Networking events / business networks
Co-working spaces

Corporate leaders

LinkedIn
Professional bodies for communicators e.g. IABC, CEB, IoIC, CIPR
Professional bodies for leaders e.g. IoD, CoC

Cost Structure

What about your cost structure?

Time

Coaches and trainers by the hour

Locations

Will have to hire locations for trainings - hotels/confernce rooms etc

Online courses

Webhosting, security etc

Revenue Streams

What are your revenue streams?

Career success

Our customers aren't just buying training or coaching - they're buying the skills they need for a successful career

Coaching - by unit

1 individual coaching session - £150/hour

Block of 5 units - £125/hour

Trainings - by unit

1 day training / workshop - priced according to segment / offering

Online courses and e-books

TBC

Packages

3 tier model for each key customer segment - bronze (e.g. 1 workshop, online course); silver (e.g. 3 coaching sessions; 2 workshops; online course); gold (e.g 6 coaching sessions; 3 workshops; online courses).
Different pricing for different groups.

Currently paying:

Coaching - £100-£500 per hour
Training - CIM / IoIC c. £400-£800/day