Key Partners
- Who are your key partners?
2. Who are your key suppliers?
- Who are your key partners?
2. Who are your key suppliers?
Sick Solez and RoundTwo RVA
Sick Solez is a company that hosts sneaker conventions in the Tallahassee area as well as partners with different organizations and shoe companies to build their brand and increase awareness.
RoundTwo RVA is a sneaker boutique in Richmond, VA that has inspired ShoeWave and how the business will operate. They will help to supply a variety of shoes while we invest in each other's businesses simultaneously.
From our partners, we can receive publicity, be introduced to new buyers, and receive consulting and insight regarding the structure of our business.
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Key Activities
- What are your key activities?
- What are your key activities?
Get it? Got it? Good!
We want to offer shoes at a price that our customers can appreciate as well as one that can directly compete with some of our main competitors.
We must stay abreast of sneaker trends, news, and various releases.
We must remain as intimate as possible with our customers so that we will always have the personal interaction level that we want.
We will constantly monitor the website and accounts for which customers pay.
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Value Proposition
- What are your value propositions?
- What are your value propositions?
To satisfy the growing interest of Deadstock, Limited Release, and Custom shoes in the Sneakerhead Community, but for a price more affordable as compared to competitors.
Deadstock shoes are shoes that are new and may never have been touched before.
Limited Release shoes are shoes that have been released in a very select amount of cities and stores, and in those select stores a limited number of each size were released; 1-2 pairs to be exact.
Custom shoes are those that may have been designed by any individual ranging from the normal sneakerhead to athletes, actors, or other celebrities.
These categories of shoes tend to be offered at higher prices in sneaker boutiques, and on websites where you are able to purchase them.
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Customer Relationships
- Your customer relationships?
- Your customer relationships?
You Love Shoes? ShoeWave Loves You!
We want to interact personally with our customers. We'll try to become as close with them as possible, especially those that are seen on the regular.
Staying in touch with those who make frequent smaller purchases and those who make less frequent larger purchases will be our first priority.
We do however understand that everyone isn't as fortunate enough to purchase shoes when they would like to in this day and age, especially at the rates competitors and the industry as a whole are offering these rare and retro shoes.
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Customer Segments
Teens to Tweens to Oldheads to Everything in Between
ShoeWave will create value for teenagers and young adults mainly, ranging from the ages of 13-25, but will also cater to those who may still be interested in rare and retro sneakers ages 25 and up.
Our most important targeted and valued customers are those who have a desire or passion for buying, collecting, trading, and reselling shoes. (Essentially sneakerheads)
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Key Resources
- What are your key resources?
- What are your key resources?
Connoisseurs That Live in the Shoe
People with experience in sales and customer service will be called upon to help us to actually sell our products and deliver the value we want to show to our customers.
A storage facility or storefront for display and inventory of shoes that we have for sale will be needed as well.
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Channels
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Cost Structure
- What about your cost structure?
- What about your cost structure?
Operating the ShoeWave
The most important costs are maintaining inventory, by making sure it is constantly coming in and going out at a steady pace.
Monitoring the Ebay store page will be expensive because of the fees they charge you for insertion. Rent expense when we have a storefront will also be one of our largest expenses, next to managing wages.
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Revenue Streams
- What are your revenue streams?
- What are your revenue streams?
ShoeWave Cash Flow
Customers will pay for shoes that hold a certain value. Deadstock shoes, Limited Release shoes, and Custom shoes will be those shoes that hold the highest value and bring in the most revenue for ShoeWave.
Shoes will be costed based on demand for the shoe and what other competitors are selling for.
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