הנוסחה גוף נפש נשמה

Problem

Top 3 Problems you face

Something is Wrong with my BODY

physical pain, malfunction, acute or chronic illness/degeneration

Something is WRONG with my LIFE!

Mental, Emotional or Spiritual PAIN - want something I don't have like a life partner, dream job or home, personal fulfillment, weight loss, dealing with biochemical disorder

Something is WRONG in my FAMILY

Someone in my family is sick, depressed, has an anxiety disorder/needs help and I want to learn how to help them by helping myself because I don't deserve mind body therapy but if its to help someone else than maybe.

Solution

Top 3 Solutions to your Problems

CHANGE WITHIN, CHANGE WITHOUT

Body=Reflection of My Life
Change your body, change your life. Clean out the stuck emotions memories and patterns in your body and watch things change in your life. Your body is your first relationship. Improve that relationship, take loving care of it and all other relationships will improve.

Group Synergy Dynamics

Hang out with people who are changing within and experiencing change without and see the magic work in your life too!

Build Measure WRITE A BOOK

Step by step documentation of the process starting by changing the emotions and beliefs and ending with physical changes proves to participants it works.

Unique Value Proposition

Single, clear, compelling message that states why you are different and worth buying

4 hours a week ME time

Give yourself 4 hours a week to pamper and heal your body and mind. 4 hours that make the other 164 worth living.

I change myself, I change my life

By changing what is going on inside of me, things outside can improve and I am willing to work on myself. So even if others are not, I can affect situations for the better by my INNER work

Unfair Advantage

Can't be easily copied or bought

Moving People Forward

I am a creative personal growth teacher/facilitator. People get insights and move forward when they stick around me. I really care. I'm not in it for ego. I'm good at setting a group space for healing.

COOLNESS factor

I'm the founder. People like me. They want to follow me. I'm accessible.

Customer Segments

Target customers

Women 20-60

Mostly busy, independent women with families who have many commitments yet want to make time for their own well being and not get lost in the hustle and bustle of life.

Birth course/detox graduates

women who took previous training and want to continue.

Women looking for career change

Looking to build career or supplement income or work out home or find avenue to max personal growth

Key Metrics

Activity that drives retention/revenue

Personal Breakthroughs

Video and written testimony of personal breakthroughs that participants have on physical and spiritual level shows proof what we do works.

Channels

Path to customers

Youtube/Email/Print + Gilo (Word of Mouth)

Online and Social Media, mostly video. Facebook. Weekly video featuring someone else each time. Email list people can sign up for with a tips series. Print ad campaign in local newspapers. Plus Word of Mouth from weekly classes in Gilo.

Cost Structure

Customer acquisition costs, distribution costs, hosting...

Year 1 & 2 574,000 NIS

FIXED p Month:
Rent: 1,000 NIS
Labor: 20,000 NIS (online advertising, book writing, video, documentation, mail list management)
VARIABLE:
Start up cost: 30,000 NIS (massage tables + advertising launch)
End Year 1 Book & CD LAUNCH: 40,000

Revenue Stream

Revenue model, Life time value revenue...

2 Year Training 180,000 X 10 = 180,000,0

750 NIS X 24 = 180,000
Two year training program for 750 NIS per month per student. Ten students in first two years. Next round - price goes up to 997 per month.

1,400 NIS X 80 = שלושים ירוקים 112,000

30 Day Detox one month program for those NOT enrolled in 2 year program 1,400 NIS X 80 = 112,000