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Key Partners ? Insert
Diana AwardAnti-bullying, Mental Health & National Mentoring programme & working with schools CAMHSReferral potential for young people with Mental Health conditions Corporate SponsorshipRed Hat Community stakeholdersTourettes Action KEY PERFORMANCE INDICATORSFremium Subscription Busines model: |
Key Activities ? Insert
Monthly WebinarsInsights into the app data analytics KeynotesAt events around health and AI Running Social Media CampaignSEO & Influencers Linking with Universities/AcademiaCreating Research trends from data (when collected) Tours around Mental Well-being at SchoolsMental Health Week/Programmes |
Value Proposition ? Insert
StatenmentOur CoWA AI App helps young people during the Coronavirus Pandemic who may experience a decline in their wellbeing by providing a holistic platform to monitor their social distancing activity, record and reflect on their daily moods, gain mindful inspiration and plan a daily schedule whilst filtering news stories and building up a repertoire of daily reads on diverse range of topics. Social DistancingMotivates users to take responsible decisions around social distancing and physical exercise. Also reduces anxiety and can push quiet times to visit parks on to the Agile planner. Even post Lockdown this will be beneficial. Citizen ScienceUse AI and anonymised data from App to identify trends and patterns in the community, specifically amongst young people, through analytical insights - present visualised graphs and hold Webinars where App Users get to ask questions and speak to experts. Control News outlets with COVID filterWhen highly stressed or anxious - constant negative news about the deaths and infection rates is to state of mental health - the option to just have non-COVID news is self-protective. Provide young people with a community hub to promote kindness, social connections and build supporting mechanismsEthically principled AI AppNo data passed on to third parties, fully anonymised data, transparent social action principles. Provides Post - lockdown monitoring and supportAgile planner and live feedback loopThe App uses Behavioural and Mood Activation strategies and Health Psychology to provide a fully personalised interactive feedback loop that also provides AI insights into patterns and trends. Mood Tracker and Trigger MechanismThe voice journal enables the user to record their thoughts and feelings that are then converted into text and given sentiment analysis. The results are given were the user is asked to verify if the outcome is correct. They will then be given a Mindfulness tip in response. If the user doen't want to record anything they can just give a rating for how they feel or how anxious they are. The mindful tip with then be sent. This part of the app can trigger a prior agreed email to a designated friend/parent asking them to contact them as they may be feeling low. This automated email can help overcome the barriers of difficulties of directly asking for help. |
Customer Relationships ? Insert
user promptsWhen costumers stop using parts of the app we will say, where are you, aren't using parts of the app. Then we will give them a reason to use it again. Data analysis insights to userAnalyse patterns in happiness/sentiment and usage of other parts of the app to suggest what makes someone happy. Feedback LoopUsing Evidence based Behavioural Activation Strategies. Always a positive relationship between the user and the app (never saying you're not doing this) User InteractionThrough the scheduler - or through Popular Times (when the park is not busy suggest going). Push leisure items to your schedule from the wildcard activities (drag and drop) Early Indicator For InterventionMindful tips and prompts. Also, emails to designated friends or parents. |
Customer Segments ? Insert
OverreachingUtilising a holistic approach to bring together App functionality to promote well-being for young people affected by the Coronavirus Pandemic Young People with existing Mental health ConditionsDepression Teens: 13- 16Those still at school 17-19Those begining there journies with work/career pathways Key workersUse App as a way to deal with the stress of working on the frontline - record and process experiences they may not want to share with family. |
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Key Resources ? Insert
Physical/TechDevelopment Equipment IntellectualPartner with Universities and Public Health Organisations HumanYoung Coders MeetUp Community Financial (Pre-launch Phase)Requirements for running software at testing stage (SurveyMonkey, Google APIs, IBM APIs) |
Channels ? Insert
Social Media CampaignTwitter Blog articlesWord of MouthNewsMedia coverage - First News/BBC Click Schools / Youth Groups |
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Cost Structure ? Insert
Start Up costsIntellectual Property Operational costsAPI Keys and Server Hosting/Maintenance Social Media/Marketing costsSocial Media Campaign/Consultancy ConsultancyHealth Phycologist |
Revenue Streams ? Insert
Featured articles from sponsorson topics related to Young People, health and Mental wellbeing. CoWA WebinarsAdvertising job opportunities in additional section of Community hubGovernment/Employers/Educational Institutions to pay to post volunteer, educational and Job vacancies Unitise separate featuresIn-App - purchase access to Premium resources Premium SubscriptionsFor access to more extensive Mindfullness resources Quarterly BootcampsProviding Live Data/InsightsFor Public Health and Health Organisations Consultancy FeesFor Engaging with Young People Social InvestorsCorporate Social Responsibility |
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Brainstorming Space ? Insert Brainstorm Mode
Proximity SensorThere are some inherent difficulties in using Bluetooth - and with reliability of proximity sensing. Also need to consider Privacy issues. Popularity IndicatorNeed to study how data is used by Google. What level of anonymising is done, where does the data get sold off to and if it is secure - presently a general area is sent to the Google API and the users exact location is kept on the phone. Also cost involved with API data requests. Voice Journel with Sentiment AnalysisIt would be worth looking at developing own Machine learning model to mitigate bias evaluation and ensure diversity of training g dataset - to take in different ways users express how they feel - this is a crucial factor to build into the design and development of the AI algorithms. Mindfulness Tips/feedback messages and interventionsWe would collaborate with key partners/stakeholders from the Healthcare profession to develop evidence-based strategies and up to date intervention messages. Next steps is to offer links to Bio Feedback such as heart rates. Agile PlannerThere is so much potential which we would like to explore further as it is an essential part of behavioural and mood activation. It will yield invaluable insights and live data when fully linked to the other features. COVID/Non-COVID News outlet (verified)We need to assess how well the system was producing the correct news stories. How do we determine which News outlets we scrap information from. Wildcard FunctionThis is a key part of the Behavioural Activation process to promote overall and balance well-being. The next stage is to use a Health Psychologist to collaborate in developing high quality content that are also best practice approaches to Mental Health conditions. This will ensure the safety of the users and promote a positive attitude to self-help and managing moods. Activities can be posted to the Agile planner and ticked off as done to promote sense of pleasure and achievement. Analytics could feedback how effective the suggestions are. |
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