Media Heat (Last Update: 13.12.2018) | Preview in Canvanizer 2.0

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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Current Situation inside Media Heat (17th Feb. '19). Edit  [x]

15th February 2019 - the date of a final rebranding and review of the organization concept. Rolling Youth turned into Media Heat, the reorganised company with a clear vision of its purposes and expansion of the types of services offered.

For today, Media Heat organisation has close cooperations with a 'draft system', that is considered as a current, main sponsor of Media Heat, and with an "Old Cock" bar in the city centre of Lappeenranta. Our latest actions lead to us to a sustainable cooperation with the Old Cock bar as our main goals turned out to be common, which led us to conclude so far only an oral agreement on joint development and mutual assistance.

All sources we use are being done by ourselves and by our contacts mainly from Europe countries and Russia, who we have due to our past life experiences, and who are ready to help us with our start up (designers, beatmakers, sound producers, musicians etc).

What we are striving to find for our project? Edit  [x]

We hardly strive to find any kind of sponsorship to make our plans come sustainably working in the nearest future. As students, we are looking forward to have any kind of help and sponsorship from the specialised organisations of our university, the Lappeenranta etc., that are directed to help young startups.

We are looking for both photographer and operator to make photo and video reports for our portfolio that will be used in our future promotion and working offers for local organisations. These things are extremely important to be done more than just well, because the results of videos and photos will be presenting us in the future.

Also, we are on a stage of attraction of local sponsors (non-network shops of Lappeenranta: clothes, other thematic shops) who could provide us any kind of their production to be given away on our events.

Our global goal for today is to find and keep key partners for sustainable work and development of Media Heat to provide qualified services for our customers such as events (night parties), sound engineering services and streetwear clothes production.

Key Activities ?    Insert

  1. What are your key activities?
4 Main Activities of Media Heat: Edit  [x]

1. Events Organisation;
2. Sound engineering services (BeatMaking, Mixing, Mastering, Sound Production);
3. Streetwear clothes production.

Value Proposition ?    Insert

  1. What are your value propositions?
Organisation's Value. Edit  [x]

Our team members strive to make the students' lives brighter and more exciting than they are now. The idea of a creation of 'Rolling Youth' that has already turned into a bigger organisation called as 'Media Heat' was born in the middle of 2017-2018 studying year when it was a 1st year of studies abroad for the founder of an organisation, Egor Kashentsev. He met with an issue of almost no 'crazy events' in Lappeenranta and created a 1st version of a concept of parties that would be warmly welcomed by local students and youngsters of Lappeenranta and potentially all Finland and nearest areas in our future.

We want to inject our own vision of how local events would be performed well to have an impact on local events organised by unions of Lappeenranta bringing our own unique concept.

The team members of the Media Heat organisation possess high quality skills of sound engineering already providing them for our customers in Europe and North America. Our skills can be provided for local organisations in terms of music, sound and events organisation.

Moreover, we strive to launch our own streetwear clothes brand that will become a unifying symbol for all our like-minded people starting from Lappeenranta. The brand will have a special meaning associated with student life in our city, music, street culture that potentially can turn into a so-called cult for locals.

Customer Relationships ?    Insert

  1. Your customer relationships?
Customer relation of Media Heat. Edit  [x]

Media Heat is an organisation with a purpose oriented to bringing more colours to students' lives and organisations of Lappeenranta. Our main goal is to make our potential customers our so-called "mates" who have the same vision and mindset. The main feature of Media Heat's spirit is to provide the best quality throughout all our provided sorces for the most attractive costs and values for our customers. As the saying goes that we follow: "The best goal of customers attraction is to make them your fans".

Potential Working Scheme of Media Heat. Edit  [x]

In our opinion, our business idea can potentially be taken to a truly high level of operating that would be in demand throughout all Finland. Our main purpose for now is to work hard on our name, 'Media Heat', to become closer both to our potential customers and already existing customers. With a good portfolio we will get more opportunities to send offers to local big clubs, bars and other entertainment places of Lappeenranta and other closest towns.

As for now we don't have an alcohol license and a place where we could arrange our events not depending on anyone. Our main revenue flows will be got from selling entrance tickets for our events, sound engineering services provision and our brand clothes sales.

Customer Segments ?    Insert

  1. Customer Segments
Target Customers of Media Heat. Edit  [x]

Lappeenranta is a real student town with thousands of students who want to spend their free of studies and work time brightly, spending their 'Youth energy'. Target customers of Media Heat are both students, youngsters and local organisations of Lappeenranta and the nearest areas. Boiling fresh blood of the town needs events to share their emotions and energy. Media Heat will help them do that on our events in the best possible way as we see ourselves relying on wishes of our consumers bringing innovative methods of party organising to the local market. Media Heat was created to direct our own enegry flows on a project and to share it with our like-minded people provideing events where we can fully enjoy our Youth and share positive emotions with each other.

We are sure that our sound engineering skills will be demanded by local companies because a current, unsatisfactory quality, average operating level of local organisation is on a relatively low level, as we personally think.

Our clothes brand will be a strong, independent industry aimed at local students and youngsters, mainly who support our actions and activities.

Key Resources ?    Insert

  1. What are your key resources?
Resources of Media Heat. Edit  [x]

We use our own skills of all team members based on our own personal experiences from the past in addition with our own vision and mindset. Some sources are provided for us by our contacts from Europe, CIS and Russia.

Many of our sound producing, mastering and mixing projects can be found and checked in the most famous music streaming services such as Apple Music, Spotify, Google Play, Soundcloud etc. According to our already existing clients' words, the final results of our works are done on a truly high level. Working experience of us lets us work with famous singers, rappers, sound producers, musicians from all the continents. We know how to competently operate with equipment we already have and are looking for.

Channels ?    Insert

  1. Channels
Social Media. Edit  [x]

Our promotion strategies are rather logical in our situation at the start of the project, however at the same time we try hard to execute them using the best possible tools adding our own features of attraction. We have pages on Facebook and Instagram with our custom texts, posters and info about us. Our main media promotion model is set up in our Instagram where we have lounched the target following system. With a help of automatic online services, our Instagram automatically follows users who subscribe official accounts of Saimaa UAS and LUT. In a such way, we attract people from Lappeenranta and especially active students who further tell their mates of friends about us and our upcoming events.

Promotion in the University Areas. Edit  [x]

Using our designed poster of the "Rolling Youth: Part 1" party, that was held 14th December '18, we received agreements of Saimaa UAS, LUT and Union's building of locating our posters and video promo throughout all the info banners and available TV's of the university areas. Our montage skills give us an opportunity to make a good quality promo video with our logo and info by ourselves that would be suitable for the official style of the university. This way will be actively used in the future as such opportunities are given for us absolutely for free and attract many people for our project.

Cost Structure ?    Insert

  1. What about your cost structure?
Cost Structure of Media Heat. Edit  [x]

Our cost structure is as minimised as only possible but at the same time all our costs let us work and promote ourselves on a relatively high level. For a preparation of the 'Rolling Youth: Part 1' party we made a detailed plan of all costs that would be spent on it. As a result of it, we understood that all our costs will not exceed 1000euro. Our costs:

1. Rent of the Union's basement = 280euro;
2. Rent of additional equipment = 150euro;
3. The wages of 2 body guards = 200euro;
4. Logo (work with a designer) = 50$;
5. Poster of 'Rolling Youth: Part 1' = 15euro;
6. Printing of 20 posters in 'UNI Press' = 13euro.
Total costs = 702euro (for 26th November).
16th February:
As a result, we spent only 520euro lowering the calculated costs which were fully paid by the draft sponsoring system of Saimaa UAS. We saved money from our 1500euro limit that will be spent on a launch of our streetwear brand and other kinds of needed equipment and further development.

Revenue Streams ?    Insert

  1. What are your revenue streams?
Revenue Structure of Media Heat. Edit  [x]

Making a 'wild promo', we want to take a niche of the craziest and brightest event organisers in Lappeenranta. Our concept will make people want to visit our events in the future due to played music, sound quality, maintaining a dialogue with the crowd, live performances and other our unique features. In the nearest future, we are sure, we will have a good portfolio and background to make offers of event organisations for the biggest clubs, bars and other entertainment places of Lappeenranta, other nearest cities and towns and for Russia, as we have tough contacts to come to the Russian market as well. As a first revenue flow we will earn money on selling tickets of our events. In the future, if everything will continue going well, we will make create a line of clothing merch of Media Heat that could be sold to other supporters and like-minded people professionally and well designed by us and our friends who already have a deep background in Russian and Finnish streetwear.

As a global purpose of Media Heat, we want to open our own media agency registered in Finland with a website selling our services and production.

Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
Other thoughts about the 'Rolling Youth' project. Edit  [x]

Rolling Youth is a team of friends who have the same passion to have a bright 'student life' period and to make others students and youngsters' lives brighter. All of us came from Russia with big and bright expectations from our student life periods. Lappeenranta is really great but, as we think, local events and parties, that are considered to spend our free of studies time are being done on a very low level. Many students and we as well don't like local events. Boiling emotions, energy inside of us ask to be spent in a really decent way, but for now there are no such organisations who provide such opportunities for students and youngsters of Lappeenranta. We want to change this thing and show people how differently it can be done. Rolling Youth is a first ever real, directed to local people project for all of our team members but we feel we can manage with it according to our skills and knowledge.

Write a brief description of your idea and the problem you are solving (Lutes 21.01.2019) Edit  [x]

Rolling Youth. The already born spirit of a burning student life!

The idea of a creation of our project was born at the middle of 2107-2018 studying year by a founder of Rolling Youth, Egor Kashentsev. The idea of a creation of 'Rolling Youth' was born in the middle of 2017-2018 studying year when it was a 1st year of studies abroad for the founder of an organization, Egor Kashentsev. The idea was inspired by the so-called lack of qualified and memorable events and parties in Lappeenranta as Egor saw and thought himself. After some communications with local students it got clear that really many students of Lappeenranta had the same mindset as Egor’s in many ways. At the start of the 2018-2019 studying year Egor found like-minded people who were ready to found a team which would be organizing a modern and unique kind of events in Lappeenranta to make students’ free of studies time truly memorable and bright.

Rolling Youth is an organization with a purpose oriented to bringing more colors to students' lives of Lappeenranta. Our main goal is to make our potential customers and guests our mates who have the same visions and mindsets. Without any cheating or other issues on so-called 'pumping out money' from our customers. The main feature of Rolling Youth spirit is to provide the best quality throughout all our provided sources for the most attractive costs and values for our customers. As the saying goes that we strive to follow: "The best goal of customers attraction is to make them your fans".

Key activities of Rolling Youth:
1. Organisation both of our own events and events of other organisations;
2. Beatmaking, Mixing, Mastering, Sound Production, Video Editing.

Why should you or your team be selected to Forward? Why you are the right person to solve the problem and how motivated you are to work with your idea? (Lutes 21.01.2019) Edit  [x]

As out team sees, there are really many students and youngsters in Lappeenranta who have the same in many ways mindset about our 'Youths', but there are no people who are ready to be responsible for the organisation of truly 'wild' and memorable events. Team of Rolling Youth consists of 6 students of Saimaa UAS and each of us has relatively deep knowledge in musical, video/ photo shooting/editing, technical, design etc areas that is usually being used to work on a professional level with music artists from all around the world.

As a very young and passionate team created 3 months ago, with a help of our university's structures and also with tough effort we managed to organise our 1st ever promo party-event that was held 14th December '18 in the basement of the student union. The event received a name 'Rolling Youth: Part 1' and gathered 130-160 people inside according to our further estimations. All the media promotion, that we had to attract people for the event, namely social medias promo (Instagram, Facebook), specially montaged video advertising that had been playing on all available TV's of LUT, posters designs that were located throughout LUT and Saimaa UAS locations etc was done by ourselves only.

Absolutely by chance, in September '18, looking for some elective courses for our studies, we stumbled upon the opportunity to take an ‘Entrepreneurship - Learning by Doing’ course in a database of Saimaa UAS. The leading coach, Tuula Hämäläinen, approved our idea and concept and that day we started seriously thinking about our opportunities that could be implemented in the best possible way. For today, we were accepted for the draft funding in Saimaa UAS and have real sponsorship support with a big help of Henri Karppinen. Our last achievement happened some days ago when our course coach Tuula Hämäläinen approved our desire to take part in 'NY Start Up' program that gives us an opportunity to work as an official organisation on a much higher level.

We have a real desire and passion to work on this project to live our Youth as we really want and to share our energy with fresh blood of Lappeenranta. Would really like to join your program to get even more useful information, advices and knowledge to improve Rolling Youth as only possible.

Outdated information and steps. Edit  [x]



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