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Key Partners ? Insert
Current Situation inside Media Heat (17th Feb. '19).15th February 2019 - the date of a final rebranding and review of the organization concept. Rolling Youth turned into Media Heat, the reorganised company with a clear vision of its purposes and expansion of the types of services offered. What we are striving to find for our project?We hardly strive to find any kind of sponsorship to make our plans come sustainably working in the nearest future. As students, we are looking forward to have any kind of help and sponsorship from the specialised organisations of our university, the Lappeenranta etc., that are directed to help young startups. |
Key Activities ? Insert
4 Main Activities of Media Heat:1. Events Organisation; |
Value Proposition ? Insert
Organisation's Value.Our team members strive to make the students' lives brighter and more exciting than they are now. The idea of a creation of 'Rolling Youth' that has already turned into a bigger organisation called as 'Media Heat' was born in the middle of 2017-2018 studying year when it was a 1st year of studies abroad for the founder of an organisation, Egor Kashentsev. He met with an issue of almost no 'crazy events' in Lappeenranta and created a 1st version of a concept of parties that would be warmly welcomed by local students and youngsters of Lappeenranta and potentially all Finland and nearest areas in our future. |
Customer Relationships ? Insert
Customer relation of Media Heat.Media Heat is an organisation with a purpose oriented to bringing more colours to students' lives and organisations of Lappeenranta. Our main goal is to make our potential customers our so-called "mates" who have the same vision and mindset. The main feature of Media Heat's spirit is to provide the best quality throughout all our provided sorces for the most attractive costs and values for our customers. As the saying goes that we follow: "The best goal of customers attraction is to make them your fans". Potential Working Scheme of Media Heat.In our opinion, our business idea can potentially be taken to a truly high level of operating that would be in demand throughout all Finland. Our main purpose for now is to work hard on our name, 'Media Heat', to become closer both to our potential customers and already existing customers. With a good portfolio we will get more opportunities to send offers to local big clubs, bars and other entertainment places of Lappeenranta and other closest towns. |
Customer Segments ? Insert
Target Customers of Media Heat.Lappeenranta is a real student town with thousands of students who want to spend their free of studies and work time brightly, spending their 'Youth energy'. Target customers of Media Heat are both students, youngsters and local organisations of Lappeenranta and the nearest areas. Boiling fresh blood of the town needs events to share their emotions and energy. Media Heat will help them do that on our events in the best possible way as we see ourselves relying on wishes of our consumers bringing innovative methods of party organising to the local market. Media Heat was created to direct our own enegry flows on a project and to share it with our like-minded people provideing events where we can fully enjoy our Youth and share positive emotions with each other. |
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Key Resources ? Insert
Resources of Media Heat.We use our own skills of all team members based on our own personal experiences from the past in addition with our own vision and mindset. Some sources are provided for us by our contacts from Europe, CIS and Russia. |
Channels ? Insert
Social Media.Our promotion strategies are rather logical in our situation at the start of the project, however at the same time we try hard to execute them using the best possible tools adding our own features of attraction. We have pages on Facebook and Instagram with our custom texts, posters and info about us. Our main media promotion model is set up in our Instagram where we have lounched the target following system. With a help of automatic online services, our Instagram automatically follows users who subscribe official accounts of Saimaa UAS and LUT. In a such way, we attract people from Lappeenranta and especially active students who further tell their mates of friends about us and our upcoming events. Promotion in the University Areas.Using our designed poster of the "Rolling Youth: Part 1" party, that was held 14th December '18, we received agreements of Saimaa UAS, LUT and Union's building of locating our posters and video promo throughout all the info banners and available TV's of the university areas. Our montage skills give us an opportunity to make a good quality promo video with our logo and info by ourselves that would be suitable for the official style of the university. This way will be actively used in the future as such opportunities are given for us absolutely for free and attract many people for our project. |
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Cost Structure ? Insert
Cost Structure of Media Heat.Our cost structure is as minimised as only possible but at the same time all our costs let us work and promote ourselves on a relatively high level. For a preparation of the 'Rolling Youth: Part 1' party we made a detailed plan of all costs that would be spent on it. As a result of it, we understood that all our costs will not exceed 1000euro. Our costs: |
Revenue Streams ? Insert
Revenue Structure of Media Heat.Making a 'wild promo', we want to take a niche of the craziest and brightest event organisers in Lappeenranta. Our concept will make people want to visit our events in the future due to played music, sound quality, maintaining a dialogue with the crowd, live performances and other our unique features. In the nearest future, we are sure, we will have a good portfolio and background to make offers of event organisations for the biggest clubs, bars and other entertainment places of Lappeenranta, other nearest cities and towns and for Russia, as we have tough contacts to come to the Russian market as well. As a first revenue flow we will earn money on selling tickets of our events. In the future, if everything will continue going well, we will make create a line of clothing merch of Media Heat that could be sold to other supporters and like-minded people professionally and well designed by us and our friends who already have a deep background in Russian and Finnish streetwear. |
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Brainstorming Space ? Insert Brainstorm Mode
Other thoughts about the 'Rolling Youth' project.Rolling Youth is a team of friends who have the same passion to have a bright 'student life' period and to make others students and youngsters' lives brighter. All of us came from Russia with big and bright expectations from our student life periods. Lappeenranta is really great but, as we think, local events and parties, that are considered to spend our free of studies time are being done on a very low level. Many students and we as well don't like local events. Boiling emotions, energy inside of us ask to be spent in a really decent way, but for now there are no such organisations who provide such opportunities for students and youngsters of Lappeenranta. We want to change this thing and show people how differently it can be done. Rolling Youth is a first ever real, directed to local people project for all of our team members but we feel we can manage with it according to our skills and knowledge. Write a brief description of your idea and the problem you are solving (Lutes 21.01.2019)Rolling Youth. The already born spirit of a burning student life! Why should you or your team be selected to Forward? Why you are the right person to solve the problem and how motivated you are to work with your idea? (Lutes 21.01.2019)As out team sees, there are really many students and youngsters in Lappeenranta who have the same in many ways mindset about our 'Youths', but there are no people who are ready to be responsible for the organisation of truly 'wild' and memorable events. Team of Rolling Youth consists of 6 students of Saimaa UAS and each of us has relatively deep knowledge in musical, video/ photo shooting/editing, technical, design etc areas that is usually being used to work on a professional level with music artists from all around the world. Outdated information and steps.1. |