MRAIL Information Services OBMC
(adamjbock@gmail.com)
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Key Partners ?    Insert

  1. Who are your key partners?
    2. Who are your key suppliers?
Companies that provide laser instrumentation Edit  [x]
Railroads (access to track) Edit  [x]
Rail services providers Edit  [x]
Key Activities ?    Insert

  1. What are your key activities?
Acquiring and analyzing track quality data Edit  [x]
Providing near-real time track quality analysis Edit  [x]
Training customers on data utilization Edit  [x]
Value Proposition ?    Insert

  1. What are your value propositions?
Piggy-backing on active transit results in automatic measurements of highest-priority track sections Edit  [x]
System to prioritize visual inspection and track maintenance plans Edit  [x]
Data analytics can be aggregated to improve track fault predictions over time Edit  [x]
Customer Relationships ?    Insert

  1. Your customer relationships?
Co-creation: high engagement / high proximity to continuously improve data analytics and track failure predicitions Edit  [x]
High-traffic, heavy haul rail operators Edit  [x]
Information systems tightly integrated with rail operator maintenance and financial planning Edit  [x]
Customer Segments ?    Insert

  1. Customer Segments
Key Resources ?    Insert

  1. What are your key resources?
Data presentation capabilities Edit  [x]
Patents Edit  [x]
Product engineering for retrofit Edit  [x]
Providing expert guidance/support for installed systems Edit  [x]
Laser-based track deflection measurement kits Edit  [x]
Data analysis capabilities Edit  [x]
Channels ?    Insert

  1. Channels
Equipment leasing or free deployment Edit  [x]
Web / online data subscriptions Edit  [x]
Wrap-around services contract that includes training Edit  [x]
Integrated consulting and data services Edit  [x]
Cost Structure ?    Insert

  1. What about your cost structure?
Startup - design miniaturization Edit  [x]
Startup - testing and validation Edit  [x]
Ongoing - IS infrastructure for content delivery Edit  [x]
Startup - SaaS development Edit  [x]
Ongoing - measurement systems Edit  [x]
Revenue Streams ?    Insert

  1. What are your revenue streams?
Recurring subscription fees Edit  [x]
Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
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