Blackwing Sy_ths

Problem

  1. Top 3 Problems you face
Cost

MIDI controller boards are expensive

Avaiblity

Don't have a MIDI controller where ever you go

Ghosting

Most keyboards have a hardware constraint of only being able to recognize usually only 2-3 buttons simultaneously being pressed

Beatpad

Beatpad is a .NET app for windows only, where we are platform independent. We also are more robust since we actually allow users to assign music tracks to keys.

Solution

  1. Top 3 Solutions to your Problems
Free

Currently our product is free, and won't cost and arm and a leg once it is monetized.

Freedom of use

You can turn your current desktop/laptop into a semi-mobile MIDI controller

Tap to Play

To combat ghosting we have 2 settings. You can using it in hold to play mode, which is meant for anti-ghosting keyboards, or you can play in tap to play mode.

Unique Value Proposition

  1. Single, clear, compelling message that states why you are different and worth buying
The In-home MIDI controller experience

The BlackWing allows you to synthesize music, without the need of buying expensive MIDI controllers.

Unfair Advantage

  1. Can't be easily copied or bought
Early to market

There are not many other digital midi controllers out there right now

Clean and easy to use interface
Customer Segments

  1. Target customers
Aspiring DJ's
Indie Artist (Early Adopter)

Indie artists are always looking for better ways to do what they do without spending too much money.

People who want to play with music creation
Key Metrics

  1. Activity that drives retention/revenue
App Downloads
Licences Sold
Feature Push

Making the app more robust

Channels

  1. Path to customers
Social Media/Youtube Videos
Sponsorship/Partnership
Word of Mouth
Cost Structure

  1. Customer acquisition costs, distribution costs, hosting...
Hosting

Currently free

Revenue Stream

  1. Revenue model, Life time value revenue...
$10 for 1 device licence
$25 for 3 device licence
Subscription for sound library

Potential release down the road


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