Pregnancy Back Support Canvas
Key Partners
FactoryThe factory that manufactures our product will be the only key partner needed. |
Key Activities
Response to feedbackWe will be actively responding to feedback and amending our product as needed WebsiteWe will need a platform to distribute from, and possibly means of advertising said platform. Crowd fundingWe plan on raising additional fund for the project via crowdfunding |
Value Proposition
Posture correctionHelps correct poor posture, a leading cause of pain in pregnant women SupportHelps support the womb and increases mobility in pregnant women Thermal therapyUses heating and cooling packs to relieve pregnant women of their pain directly. |
Customer Relationships
Direct communicationWe plan on interacting with our customers directly through email to address their needs Wholesale communicationWe want a clear line of communication between us and our retailers. |
Customer Segments
Pregnant womenPregnant women are the main consumers this product is marketed to. Wholesale companiesA brick and mortar store or chain, such as Babies"R"Us, to sell our product. |
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Key Resources
ManufacturingRight now, we are in need of a factory to create our product on a mass scale WebsiteWe will need a platform to distribute from, and possibly means of advertising said platform. |
Channels
Direct to consumerThe product will be sold directly to the consumer via the internet |
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Cost Structure
Manufacturing costsThe cost of making the product (raw materials + labor) AdvertisingThe cost of making people aware of our product ShippingThe cost of delivering our product from us the the customer |
Revenue Streams
Wholesale distributorGetting our product off of store shelves and in the hands of our customers. Direct to consumerThe product will be sold directly to the consumer via our website. |
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