Automated Aeroponics System

Problem

Top 3 Problems you face

Lot of people do not have time and space to grow their own gardens from where they can pluck whatever they want to eat.

-Who doesn't need healthy food? Everyone does, but the reason they don't buy is either they don't have time to decide what is healthy and what is not or they are uninformed about the new techniques available to grow their own food with just minimal of effort.

Solution

Top 3 Solutions to your Problems

Automated Aeroponics System.

-As the name says it's an automated system which means one doesn't need to spend any time on maintaining it.
-Simply a solution to grow your own food even indoors.
-Food which is not only quickly grown but also is more nutritious and doesn't contain fertilizers.

Unique Value Proposition

Single, clear, compelling message that states why you are different and worth buying

In a business of providing quick, nutritious, and pesticide free food.

-With an aim to save effort and thus time for people who want quick and healthy food but just doesn't have time to take care of that.

Unfair Advantage

Can't be easily copied or bought

Cheapest and no fertilizers used.

- There are a few competitors in the market(in India) but only one or two has automated the system.
- Among those who have automated the system, everyone uses fertilizers to grow; but not us!

Customer Segments

Target customers

For all the health freaks and busy people out there!

- People who like getting informed what they are eating.
- Urban population.
- People who are busy and do not have time to go to the market to buy food. (Mostly people aging 24-50).
-May have potential on a large scale in rural areas.
-May also be in interest of those who like gardening.

Key Metrics

Activity that drives retention/revenue

Space, Inexpensive and aesthetically good.

- Since it aims at urban homes therefore this system should not take lot of space.
- After our survey we found people do not want to pay more than $200 for this product.
-Also, if this system is to kept indoors or in the patio, it must look good.

Channels

Path to customers

Webiste

Selling online. (Mostly the parts and nutrient solution which would be required in the future when they get over)

Walmart

Home Depot

Architects

As the AAS works perfectly indoor and also has good aesthetics, it makes sense to collaborate with architects to use AAS for commercial and residential architecture.

Cost Structure

Customer acquisition costs, distribution costs, hosting...

$ 200 Max Product

-After asking 100 customers we came to conclusion that people are ready to pay upto $200 for this product which would come with one refill of solutions. After that the customers have to purchase the solutions.

Revenue Stream

Revenue model, Life time value revenue...

Selling AAS as a decor for the living room.

-Exclusively selling product as a part of interior decor with lights. Lights could be useful for lightning living rooms.

Selling nutrient solution,ph up, and ph down.

-As nutrients,and ph solutions gets over after certain period of time, so those can be sold later which can generate regular revenue.

Selling seeds.

If a customer wants to grow different plant two months later after buying the product, he may buy seeds directly from AAS.

Patent

Generating revenue through patent might is a possibility as this products solves problem for other Aeroponics system sellers.

Exclusively for commercial and public spaces

-Designing aesthetically for commercial and and public spaces so the client's space looks different but amazing.