Lenskart Business Model
1. Key Partners
key Partnerships
Eye care professionals for home eye tests (if applicable) Fashion designers and brands for exclusive collections Franchise partners for operating physical stores Logistics and delivery companies
Sales and retail operations
2. Key Activities
Product development
Marketing and customer support
Assessment of trends
Marketing and advertisements
Inventory management and online platform maintenance
3. Value Proposition
Quality
High quality eye-wear at affordable prices
Excellent customer satisfaction
Unique idea
One of the few companies to be in the segment
Advance technology
First company in India to use robotic technology such as virtual try-on
Convenient shopping
4. Customer Relationships
Interesting advertisements
Famous and influential ambassadors
Excellent customer service,post-purchase support and loyalty programs
Fast delivery
Products are delivered through in-house courier & third party courier. Chat on website Intimation via email & SMS
website, mobile app, offline stores, franchise partners, social media, and digital marketing campaigns.
Lenskart Gold Membership program
5. Customer Segments
Prescription glasses, contact lens
Budget-conscious consumers
Businesses requiring customized eyewear solutions
6. Key Resources
Advance technological infrastructure, supply chain
Have their own manufacturing facilities, inventory
Large and skilled workforce
Online platform and physical stores
7. Channels
online sales, Lenskart Gold Membership subscriptions, franchise partnerships, and B2B eyewear solutions
8. Cost Structure
product sourcing, manufacturing, inventory management, online platform maintenance, retail store operations, marketing, technology investments, human resources, and customer support
Products are delivered through in-house courier, third party courier
9. Revenue Streams
10. Brainstorming Space
Premium model
Customers can pay a certain amount to be a premium member which offers various exclusive discounts like one plus one, free home eye checkup etc
