Marketing- Anchor Institutions (Hospital and Universities)
1. Key Partners
Student groups (environmental sustainability groups)
Sustainability Offices
Procurement Departments
Catering Companies
Students
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2. Key Activities
Outreach
Cold Calling
Campus Drives
Campus Visibility
3. Value Proposition
Green cred with patients/students
Help complying with the ban
Local community investment cred
4. Customer Relationships
Long Term Support
5. Customer Segments
Hospitals and Universities in the Boston metro area
Smaller Universities
Individual Events
6. Key Resources
Existing contracts hospitals/universities (has this happened?)
Contacts
7. Channels
People that know people
Connections are important here