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1. Physical Evidences
They here about the app
They download the app
Doing a challenge
Picks up rewards
2. User Actions
Looks at emails and social media
The user sees the app on social media or via their school or hears about the app from a friend
Downloading
The user goes to the app store and looks up the app and downloads it
Open the app
The user opens the app and sees a challenge pop up on the screen. They will go and do that specifiek challenge
Picking up reward
The user has completed the challenge and the user will go to the nearest store that has a connection with the app to pick up their reward
3. Frontstage
Marketing person
App creator
Store clerk
4. Backstage
The people who made the social media post/email
Clear app instructions
Answering a few questions about privacy and instructions on how to use the app
App creator
The creators can see all the finished challenges, so they can keep track of how many rewards will be collected and how many people are using the app
5. Support Processes
Instagram/TikTok/Facebook/email
The app store
The app
The design and layout of the app
The app
The user shows their phone as proof