Adam's e-parking Lean Canvas business model

1. Problem

Not enough parking

Time/cost of parking elsewhere

Time/cost of walking and/or alternate transportation

Time/cost of determining who gets parking

Time/cost of complaints

Parking structures require space and $$$

2. Solution

Leverage empty driveway spaces near campus for people to park

Homeowners identify price; students/faculty choose space/cost

Website/app where homeowners post space availability

3. Unique Value Proposition

Access to guaranteed space near campus for reasonable price

Easy-to-use system connects buyers and sellers via web/app

Buyers get access to guaranteed space all year

Create crowd-based market for parking spaces

No infrastructure cost to city or University

Homeowners get money for almost no work

4. Unfair Advantage

App can be copied

Virtuous cycle of buyers and sellers (eBay)

First to market (only lasts a little while)

5. Customer Segments

Students living off campus: price sensitive, daily parking with unusual/long hours, generally able to walk reasonable distances

Faculty and staff: somewhat price sensitive, daily parking mostly during normal hours, mostly able to walk reasonable distances

Visitors who need to park for a few hours: not price sensitive, limited walking, mostly normal hours

Professionals working downtown without dedicated parking

6. Key Metrics

Cost of maintaining the system and updating information

Average cost for parking near campus

Percent/number of faculty without on-campus parking

Rights acquisition cost per driveway

7. Channels

Website / app for actual transactions / information

Link from college parking page

Fliers on campus, in buildings with little/no parking

"Refer a friend" get 5% of their payments

SEO - "campus" "name of College" "parking" etc.

8. Cost Structure

Initial effort to identify 50 parking spaces: walking the neighbordhoods

Develop web / mobile app

SEO and advertising

Insurance

Customer support and complaint handling

-5% for referrals

9. Revenue Stream

25% of fees paid?

Ads on website/app?

Affiliate marketing opportunities?

10. Brainstorming Space