W-create new module for WIDEX
1. Key Partners
Cloud services providers
Electronic manufacturer
Marketlion
2. Key Activities
R&D
Product development Trials
Production
New add on component
3. Value Proposition
Innovative add-on module for hearing devices, able to
Monitor: -Daily movement -Traumatic falls -Yes/No user interface
Cloud Platform able to
Communicate to caretakers and family: -Daily movement -Absence of movement -Falls -Activities achievement Enable open innovation: -New use for movement data (e.g. improvement of sound quality)
4. Customer Relationships
Stronger relationship:
-Multiple purchase from same costumer -Fidelity
5. Customer Segments
Consumers: 70+ Years old
With reduced hearing Developed countries
Costumers:
Consumers Relatives of consumers Caretakers Nursing homes Hospitals
6. Key Resources
Technology knowledge
Data
Cloud platform & App
7. Channels
Direct
Re-sellers
Hospitals
8. Cost Structure
Development
Product & IT systems
Production
Cloud platform cost
9. Revenue Streams
Sales of new module
New revenue stream
Increased market share for hearing aid
The new add on will attract new customers to the hearing device
