Ola
1. Key Partners
Pharmaceutical Companies
i. partner with companies that make specific brands of medicines ii. motivation: giving patients easy access to best insulin (& other medicine) brands
Hospitals/Doctors
i. partnering with hospitals and doctors so that our full app-device system is prescribed to their patients ii. motivation: access and distribution to large pools patients and potential users
insurance companies
i. partner with insurance companies so that the ola system is covered. ii. motivation: providing a competitive price for our device-app system to patients
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2. Key Activities
For Medical Device Companies
1- Sales of medical devices 2- Servicing including infection control, assessments and trouble shooting and repair, quality check and control, preventive maintenance, software upgrades
For pharmaceutical companies
i. Promoting and possibly selling specific brands of medicines ii. Key for revenue stream from and relationships with pharmaceutical companies.
For Medical Device Companies
i. providing competitive edge over other med device companies because of our other offerings (bundling with certain drugs, patient management and record keeping, simplifying management and consolidating data)
3. Value Proposition
For Patients
i. convenience and peace of mind in (diabetes) management ii. fulfills the need for easier and more reliable care.
4. Customer Relationships
Medical Device Companies
i. medical device companies benefit from integration with our software and our promotion/marketing of their brands
Patients
i. Patients (diabetics) rely on our equipment/software for their well-being
Doctor recommendation/prescription
For promoting the full version of app integrated with hardware
For Doctors/Hospitals
i. alert doctors when (diabetes) patients have outstanding needs ii. key for customer relationships with hospitals iii. key for distribution through hospitals/doctors' prescription
5. Customer Segments
Pharmaceutical Companies
least important customer but provides additional revenue
Type I (and II) diabetic patients
Most important customer initially, until user base gets large enough that we become attractive to other customers (hospitals, medical device companies, & pharmaceutical companies)
Medical Device Companies
customer that would provide a large chunk of revenue
Pharmaceutical Companies
i. Pharmaceutical companies benefit from bundling opportunities -> reach more customers
Hospitals/Doctors
Most important customer for reaching more patients and prescribing our full system
Hospitals/Doctors
i. doctors/hospitals rely on us for patients' well-being and improved record keeping
6. Key Resources
Hardware to sync with app
i. Needed for seamless diabetes management in the full version ii. key for customer relationship with patients
FDA approval
i. For automatic insulin administering, etc. ii. essential for becoming trusted by patients, doctors, and companies.
Large user base
i. For initial "skinny" version to attract hospitals and companies to our software ii. Essential for transition to full version and larger revenue streams/relationships with hospitals and companies
Doctors willing to prescribe Ola system
i. Needed for distribution of full Ola system
7. Channels
App Store
for the simple version of the app without pod integration
For Hospitals/Doctors
i. providing better care and patient management ii. reducing number of preventable incidents iii. potentially attracting new patients
8. Cost Structure
Software engineers
Baseline management/marketing/internal costs
Hardware
i. Most expensive cost unless medical device companies are willing to pay us for integration with Ola software
Promotions for doctors/hospitals
i. Providing free trials of our system for doctors to distribute to their patients in the early stages of launch ii. Expensive initially but relatively short term cost
9. Revenue Streams
Medical device companies
i. Eventually these companies would be willing to pay to get connected to our user base and gain a competitive edge over other brands ii. Purchase partnership with Ola so their devices can be made compatible with our system. iii. Estimated 25% of revenue
Patients in app purchases
i. For additional features such as food camera and more personalization. ii. Payments through the appstore iii. Estimated 5% of long term revenue
Hospitals/Doctors
i. Eventually hospitals would be willing to pay for our system to provide better care to diabetes patients ii. Purchase devices and full version of our software in batches iii. Estimated 40% of revenue
Insurance Companies
i. when patient uses their insurance to cover Ola system iii. Estimated 30% of revenue
