Tia Sinclair

1. Key Partners

Key Partners

*Top executives of firms

Key Partners

*Clients or representatives of communications media.

2. Key Activities

Key Activities

Interview personnel Conduct onsite observations Gather and organize info about the org and the problem to be solved

What they do?

*Plan advertising and promotional campaigns including which media to advertise in, such as radio, television, print, online media, and billboards *Negotiate advertising contracts *Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement *Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses *Develop pricing strategies for products or services marketed to the target customers of a firm *Meet with clients to provide marketing or technical advice *Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

3. Value Proposition

Value Proposition

Employees feel secure about their jobs Increases productivity

4. Customer Relationships

Customer Relationships

Mentor to customers(the come to me for advise) Friendship with loyal customers (check on them every now and then to see how things are going)

5. Customer Segments

Customer Segment

Clients or representatives of communications media seeking marketing or technical advice to create interest among potential buyers of a product or service for their department, for an entire organization, or on a project basis (account).

6. Key Resources

Key Resources

*Demand for products and services that an organization and its competitors offer. *Potential markets for the organization’s products.

Key Resources

Ex: A marketing manager may monitor trends that indicate the need for a new product or service.

7. Channels

Channels

News paper ads Word of mouth Linkedin

Channels

Various media Ex: radio, television, newspapers, magazines, the Internet, and outdoor signs.

8. Cost Structure

Specialty

Marketing managers who focus on a particular channel of marketing often earn very different salaries. *An email marketing manager, who specializes in business-to-business or or business-to-consumer email communications, averages $62,750 to $82,000 per year, according to *E-commerce marketing managers who focus on online purchase behaviors earn an average of $76,500 to $103,250 per year. *Managers in interactive marketing, where sellers try to anticipate and address the needs of buyers, average $79,000 to $115,000 per year.

Location

Location also affects salaries. *Marketing managers in the New York metropolitan area, for example, averaged $167,590 per year in May 2011, the BLS reports. *Those working in the San Francisco metro area averaged $169,520 per year. The highest paying state for marketing managers was New York, at an annual average salary of $163,480. The lowest-paying state was West Virginia, at an average of $74,490 per year.

9. Revenue Streams

Revenue Streams

*Display advertising (CPM) *Fixed Run-of-Site Sponsorship *Text advertising (CPC) *

10. Brainstorming Space

Why

Help companies generate interest in their products or services.