Spyglass & Code
1. Key Partners
Digital Built Britain
- HMG Department of Business, Innovation & Skills - Cabinet Office - Engineering Construction Strategies ltd
Telemetry Providers
Quuppa PeopleTracking Navizon Wifarer Senionlab
Academia
- UCL CS, Bartlett, Engineering - Cambridge - Bristol
Open Innovation Networks
- Github - Satalia - Quuppa
Entertainment - Possible
- Video game AI engines (Xbox One Cloud AI) - AI for visual FX for films
2. Key Activities
System Integration
Algorithms Telemetry Integration
Codification
- Research
Relationships
- Events - Feedback - Feedforward (360)
3. Value Proposition
The Truth
To design using real information, not hypothetical......
Happy Users
Optimising design to deliver optimised energy performance and maximise end user welfare.
Add Value to Customers
Improve the customers' competition ability on market
Intelligent Property Legacy
- Crowd flow model - Data analysing method
4. Customer Relationships
Social Media
Twitter - Both Facebook - Patients LinkedIn - Medical Professionals
Relationship Management
- CRM - Database (Salesforce?) - Sales - Marketing - Showcase events
User Testers
- Tester events - Exclusive Alpha Testing - Open Beta Testing - Freemium users
5. Customer Segments
Construction Buyer
Jon Spacer - Procurement Director 50 yo male Conservative The Trustees of the London Clinic Kids & Grand Kids Plays Golf
Designers / Consultants
Jane Simms - Design Engineer 35 yo female Innovator / Early Adopter Building Design Partnership Double income no kids Triathlons
Suppliers / Builders
Bob Clark - Managing Director 50 yo male Conservative / Laggard Laing O'Rourke Kids & Grand Kids Arsenal FC Season Ticket Holder
6. Key Resources
Fixed
Computer Peripherals Collaboration space
7. Channels
Word of mouth
- Consultantcy - Strategic Partnerships - Personal connection
Website - Direct Sales
- Subscription - Pay per use
Targeted Marketing
- Trade press, print and electronic - LinkedIn - Facebook - Twitter - Autodesk Exchange (iTunes 4 Design) - Autodesk University Las Vegas (CES 4 Construction) - Github
8. Cost Structure
Fixed
Computers - £2500 Peripherals & Telemetry - £5350 Salaries £71,422
Variable
Cloud space - £250
9. Revenue Streams
Consultantcy
Negotiated fee - £1200 p/d
Subscription
Monthly - Bronze £100, Silver £200, Gold £400
Enterprise
Agreements 1 to 3 years £75k pa per engineer.
10. Brainstorming Space
Purpose
Smart Cities + Smart Infrastructure = Smart Political Process
