KTC Learning Solution
1. Key Partners
Solution Selling and Consulting
we provide honest consultation for our customer based on the assessment of the school needs , willingness and Financial Capabilities.
Business Development
Maintain network of resellers , system integrators , ISP , Education Service Providers and Referrals partners. *content providers
Instructure
IT’S A RAPIDLY GROWING COMPANY WITH AN INDUSTRY-PUSHING PLATFORM, 700+ TALENTED EMPLOYEES, AND MILLIONS OF PASSIONATE STUDENTS AND TEACHERS. - Used by more than 1,600 universities, school districts, and institutions around the world - Selected by Cisco Networking Academy to power “the world’s largest classroom
EDUspire US
Technology and Best Practice Provider
Full support of Flipped Learning concept
the integration between classroom management solution and Learning Management system to support the flipped learning Concept.
Innovative Group US
BPM and best Practices Partner
ISP and Mobile Operators "etisalat "
Enrich ISP and Mobile operators online services provided for schools and Extend the connectivity value-added services Increase the share of wallet from school customers .
digitalsamba
delivers a truly all-in-one web conferencing solution for all your organisation-wide online communication needs.
Netop
Clasroom Management system , IPAD Environment Classroom Collaboration and SaaS School LMS provider , Full support of Flipped Learning concept
System Integrators and Hardware Manufacturers
Provide value-add on the Hardware sold to schools and maximize the value of using technology in schools Increase share of wallet from school customers.
Moodle
on-premises open source LMS .
Mohtwana Knowledge Solution Egypt
B2G partner in Egypt
Odoo
we provide Odoo k-12 Education best practices package including default templates of School chart of account , master data , etc.
Audio visual equipment resellers
Smart Board as Entry point for the target customers
ATS
applications features web-enablement and run on a variety of computer systems and platforms; currently they are integrated Oracle- based solutions, scalable and easily transportable to other RDBMS environments, all of which support industry international standards.
Emak Academy
2. Key Activities
Customer Operations
we provide training , Implementation , online support and Ticket based support for our customers .
Web and Social Marketing
Introduce our value proposition in the online channels that are concerned with Education , Technology , Education Excellence and e-learning
3. Value Proposition
Modulraity
Build your unique instance and pay only for what you need
Implement Education , administration and training Management Best Practices Through affordable IT solutions
Minimal Time to Launch
the most cost Effective way to qualify market sectors for International Accreditation
Best Value of Money
Pay as you go without the need to allocate big Initial Investment
Process automation", & fully integrated solution with a ranked open source solutions
Change Management Consultants
Innovative Group certified IT Solutions
Try and Buy
No Hidden Cost e.g (License , third party components)
quantified ROI through International benchmarks
the best practices we implement should be supported by set of international benchmark and KPIs , so we could have mutual-agreed expectation with the customers.
Free Readiness Assessment Service
Solution in a box
Server Box optimized for our solution for on-premises deployments
Turnkey solutions
High level of credibility
High level of technical support
Partnership Model
at the early start , we can start with a POC project relying on the following principles •Partnership model based on achieving an agreed-upon KPIs •We earn from our customer profits
4. Customer Relationships
Telesales
Approach the target Sectors with cold call with pre-defined Adaptable targeted sales scripts that motivate the sector to invite us for a Demo
Service Orientation
we provide our services in a subscription -base model , so we we are always be keen to retain our customer for renewals and securing revenues
Being Customer Centric organization
Customer Collaboration over contracts Negotiation
Strategic Customer
EMOE , SMOE , MCIT, Ministry of health , Military institutions in KSA and EGYPT
Never to Loose customer
we are targeting more than 90% customer Retention rate , we could even invest to retain our customers.
Strategic Partnership
EDUspire of USA Netop of Denmark Innovative Group of US Instructure US Digital Samba Spain saba US ATS Jordan
5. Customer Segments
k-12 School in: UAE "1200" , Egypt "45000" and Qatar "270"and KSA "27000"
k-12 School in the process of establishing the Academic and Administration framework and looking to adopt management and e-learning systems from the early start
Promising k-12 School in UAE , Egypt and Qatar
School starting operation from 2 -5 years with 10% at least growth of number of student each year
School Chain , Educational District and education reform project in ME
Propose quick-win model with minimum time to launch and best value of money
Health sector
Promising sector and limited number of competitors , Therapeutic institutions as follow: - egypt:2260 - KSA: 137 - UAE: 99 - Qater:10
Universities "EGYPT, KSA"
Universities in the process of establishing the Academic and Administration framework and looking to adopt management and e-learning systems from the early start . -egypt:149 -KSA:18 -UAE:39 -Qater:7
military sector
promising in KSA , It needs to make a greater effort to penetrate in Egypt. It is always in need of e-training solutions and military managment system
Banks
Sector need remote controol and technical support system while ensuring the highest safety levels in the transfer and collection files In addition e-meeting and e-training systems
Transparency and Trust
we will apprach customer with realistic approach , the proposed ROI for the customer investment in our solutions should be based on case studies and well Defined assumptions. Never to follow Hit and run approach , we should assess the customer need , willingness and financial capability and suggest the solution to provide the best value for each customer case.
Tourism sector
It needs more study to explore the opportunities for it in isolation from the attention and I think it is worthwhile.
6. Key Resources
Unit Manager
Average Salary ≈ USD 4.5K as per Bayt.com average salary for Business unit manager
elearning Product Manager
Average Salary ≈ USD 3K as per Bayt.com average salary for elearning Product Manager
Business Development Manager
Average Salary ≈ USD 2K
Presales Consultant
Average Salary ≈ USD 1.5K
Online Marketing Specialist
Average Salary ≈ USD 1.2K as per bayt.com
Implementation Specialist "Named after 3 month"
Average Salary ≈ USD 0.8K
Customer Operations Manager " Named after 6 month "
Average Salary ≈ USD 1.2K as per bayt.com
Reliable Demo Enviroment
either cloud or on-premised hosted , also Demo environment for IOS and Android applications
Technical Laptops
Technical Laptop for each of the Product development manager , implementation specialist and Customer service manager
Business laptop
Business laptop for the business and commercial staff
7. Channels
k-12 Education Shows and Exhibitions
BETT Middle East Endorosed by AbuDhabi Education council at October of every Year GESS Dubai at March of Every year http://www.gessdubai.com/
PR and Connections
the founders PR and Connections in the target markets to generate Leads
Helthy Shows and Exibtions in UAE, Egypt,KSA
Web Marketing
Dedicate special focus on the online presence Pay per click campaigns SEO optiimization Social Marketing in k-12 Education , Expats , Social Channels
Direct Marketing
Build Prospects' Database and approach them with carefully designed e-mail campaign
8. Cost Structure
Salaries
the number of FTEs is identified based on the Unit activities in each phase : Conception and formation Phase = 3 Months ; I FT Unit manager + I FT elearning product manager =Total USD 22.5K Business Development and Market adaptation and development phase = 6 Months ; 1 FT unit manager+ 1 FT product development Manager +1 FT Business Development Manager + 1 FT Online Marketing Specialist =Total USD 64K Market development / Growth phase = 12 Months = Total USD 142K - 152K
Connectivity ≈ ? K annually
this include the cost of on-premises subscriptions and Mobile allowances for staff
High -availabily IT enviroment for Demo and testing
average ?K per month
Product-to-Market customization and adaptation
assigning ?K for the Multi sourcing activities related to the product to market customization and adaptation
Maketing Activates including Shows and Exhibitions
team rehabilitation and raising the efficiency
9. Revenue Streams
School Annual Subscription
Target 1.5% of UAE Market share in 2016/2017 Target 5% of UAE Market share in 2017/2018 Target 12% of UAE Market share in 2018/208 Assumptions : * number of private schools' students in Dubai and Abu Dhabi in the Academic year 2013/2014 = 425K * we build our assumption based on now growth of students from 2013 till 2018 ( Conservative approach) * we build our pricing model on per student basis * Average subscription is AED 100 per student , 50% of which are directed to technology partner
Educational Sector
Target 5% market share from National projects and Funded project in 2016/2017 Target 30% 2017/2018 Assumptions : * number of Public schools' Academic year 2014/2015 = 40k * number of privet schools 5.25K school Academic year 2014/2015 * we build our assumption based on now growth of schools from 2014 till 2018 ( Conservative approach) * we build our pricing model on per Government investment on education technology * Average IT investment in MOE L.E 250 million/year, 10% of which are directed to educational technology
Health sector
Target 5% Market share
Product Development
Develop Products that Achieve the best Alignment with the Target Value Proposition . Adopting Multi-sourcing Product development tactics to optimize cost , reduce risk and maintain the target time -to -launch No Sales Activities till having the minimum marketable features for the products .
