INVEST MORINGA
1. Key Partners
Moringa exporters (Pod & Powder) in India
We will sell our product in local market for next three years because it will take 3 years to get Organically certified and export
Incubation Center / Mentors
To support the SE model with networking, Market linkage, product development
Export
- Export process will happen after we get the organic certification, which normally takes 3 years for the EU & USDA standard
National Institute of Nutrition
To guide us on data, research and proficiency of the product for the cause
Equipment supplier
- For establishment of processing unit for value addition of Moringa
Product packing agency
To pack the value added Moringa products
Investors
Equity/ Debt, Grant agencies to support the farmers under Hybrid Model
National Institute of Food Technology Entrepreneurship and Management
To guide us on appropriate product development to cater the market need
Human Resources
- Technical Manpower - Production & packaging experts - Nutritionists - Agriculture experts - Mentor to support the vision & implementation
Distribution channels (Domestic)
(for value added moringa products) - Women Self help groups as the distributing channels for B2B - Local shopping mall B2B - Pharmaceutical shop B2B
Human Resource
- Technical - For guiding the farming - Production and value addition - Finance & Management - Transport - Non technical - Workers at the farm
Promotion
- Online media - Print partners - Sales partner like Women self hep groups - Customers consuming vegetables - Grant agencies involved in Vitamin supplement distribution and water purification
Audit firm
- Financial audit - Quality audit - Human resource audit
Certified Cold pressed organic Moringa Oil
This nutrient-dense oil is famous for its anti-aging properties. It helps removes wrinkles and prevents the sagging of facial skin as well. This has much more benefits compared to other oil available in the market
Technical Manpower to supply seed and guide farmers
These technical man power will hand hold the farmers to cultivate Moringa in their respective field
Relation with local exporters
Getting order from the local exporters and connect with the exiting importers to supply the Moringa powder & Oil
Value addition to Moringa seed
- Collection of Matured Moringa Pod - Extracting seed - Grading - Extracting oil through cold press method - Packaging with brand - Seed excreta as water purifier
Establishment of processing unit
- Establishment of processing unit for value addition of Moringa
Intercropping
Inter cropping with other vegetables to reduce the cost of operation for management of Monitoring & Evaluation
2. Key Activities
Confirming the farmer for land under farming
Vegetable for local market
- Fruit (pod) collection, Weight measurement & packaging - Transportation to different vegetable whole selling market (B2B) market - Collect the revenue from the whole sellers
Brand registration
- Certification of the brand & logo - certification of ISO - Certification of food standard
Contact with best Moringa seed supplier
To avail best seed for us and for the farmers
Value addition to Moringa leaves
- Moringa leaf collection - Drying under the shade - Collection from the farmers / own farm - Grading the same - Processing the same for powder/ Capsule/ Drink
Local printing press
To print the brand on the product packets
Research & Development
- Association with complementary institution - Facilitate product & service evaluation by external agency - Facilitate the impact evaluation on the targeted villages for reducing malnutrition - Publication of the effort - Develop products based on the comments from the evaluating agency
Monitoring & evaluation
- Data collection, Monitoring and evaluation of the product quality and its impact - Visit to targeted villages and create awareness on the product - Handhold self help groups to market the products - Need assessment on the product requirement in domestic market - Feedback on the existing products - Plan to add value and pricing on the same - Review meeting of field staffs, analyse the progress and review the action plan
Organic certification
Application for organic certification of the farm
Transport services
Bus to different parts of India, Van for the local and other transport services
Promotion
- Though online media like Facebook, Twitter, Google Plus, Blogs - Women self help groups selling at targeted villages - Promotion though the consumer taking the packed Moringa pods - Supplement our product through grant agencies
Feasibility study of the land for starting the farming
Drip irrigation companies
They will help us install drip irrigation system to water the plants
Installation of Borewell & drip irrigation in the farm
We will install in our demo plat and facilitate the similar method at the small farmers field for his/her convenience
Seed Supplier
3. Value Proposition
4. Customer Relationships
Organic fertilizer/ Insecticide use at the plant
Managing the plant growth and fruiting through organic manner and supply the fertilizer / insecticide to Small farmers centrally at an affordable price. This will help us to ensure the quality of the product and control over the value chain.
Vegetable Whole seller
In the first three years "Vegetable whole seller" will sell our vegetable products in the local market till it gets Organically certified
Affordable price at Door step
- Affordable price compared to the existing market - Home delivery of value added products
Soil testing and taking ap propriate soil corrections measures for the farming
Organic Fertilizer
Associate with organic fertilizer agencies and have own vermin compost unit to cater the need
Vegetable whole seller - B2B
5. Customer Segments
Small farmers
Small farmers will be engaged to scale up the project
Well packed Moringa pods
- Well packed tender moringa pod at the local market for longer life of the pod - Awareness on benefits of Moringa products
Online marketing (B2B)
- Contract with online marketing agencies like Flipkart/ snapdeal/ Jobong - Supply products on behalf of them
Moringa products importers
Once we get Organic certification, we can sell our product to importers dealing with Moringa Powder, Tabl
Grant agencies (B2B)
- Contract with like minded institutions involved in reduction of Malnutrition, vitamin supplements for children and pregnant women, supply value added moringa products - Contract with agencies working on Disaster management, water purification and supply the water purification products made out of Moringa
Moringa Pod - Vegetable market (B2B)
Contribution to 40% revenue stream - with awareness on Moringa products "FRESH MORINGA" will be the brand for the products of "Invest Moringa" Our entry product "Moringa Pod" will be well packed with the one page key message on the nutritional facts of Moringa and its use to combat malnutrition. After three years, we will reduce this % and export more
Innovative packing
- Our innovative packing for (Moringa powder/ Drink/ Capsule) will prevent light damage to the product in keeping the nutrition intact & fresh as always Ok
Domestic shops (B2B)
- Visibility of the products at local shopping mall - Pharmaceutical agencies
Online marketing (B2B)
20% revenue will be from this segment - Association with agencies involved in online marketing (Viz - Flipkart, snapdeal) -
Export (B2B)
30% revenue stream will be from selling to domestic B2B exporters initial 3 years - Selling products to Moringa exporters in India After 3 years - Moringa Powder/ Capsule We will reach International customers at an affordable price with the quality organic value added products.90
Moringa - Powder/ Capsule/ Drink - WSHG (B2B)
Strategy : Getting customers advocating for our Product. Focus on penetration at BOP market, awareness creation to reduce malnutrition - Zero profit for next 3 years in this segment - 20% of the production - Moringa Powder / Capsule / Drink will be provided at zero cost-This will be channelized through Women self help groups (WSHGs) under B2B model to sell the product at an affordable price to pregnant women, malnourished children
A learning social enterprise
- A learning social enterprise focused on Malnutrition solution at BOP - A complementary team with mentor - Mission to reduce malnutrition in affordable manner - We improve on the customer feed back to serve better
Domestic shops (B2B)
5% contribution to the revenue stream - Visibility of the products at local shopping mall - Pharmaceutical shops
State Government
Will help us in availing subsidy for installation of water pumps and electricity
Moringa - Powder/ Capsule/ Drink - WSHG (B2B)
Women Self help groups under B2B segment to supply Moringa powder/ Drink for the malnourished children at an affordable price
Appoint of man power & building the rest shed within the farm area
This will be at our own demonstration plot for the farmers
Grant agencies
Contribution of 5% revenue will be from - Grant agencies involved in supplementing vitamins - Grant agencies involved in reducing malnutrition
Moringa seed & leaf production
Pod production: Sapling preparation & plantation at the farm with appropriate organic fertilizer. Plan tation management to cater fruit demand through out the year Plantation for leaf production : Direct seeding at the field after ploughing
Certified Organic Moringa
Powder/ Capsule/ Drink - A local solution to combat malnutrition among children and pregnant women - A nutrition supplement for all age groups - Shade dried moringa leaf powder for ensuring the adequate nutrition
Vegetable whole sellers
- Selling the well packed and informative "fresh Moringa"
Women Self Help Groups
To reach the product at the community, where the malnutrition number is high.
Importers
- Importers for value added moringa products (Moringa powder/ Drink/ Oil/ tea/ Soap etc)
Feedback zone
We will collect feedback from our customers in following methods - Online - Offline survey - External evaluation - Comments online on the products
6. Key Resources
Natural Resource
Land & Water
Distribution of value added Moringa products in Domestic market
- 20% of the value added products (Powder/ Capsule/ Drink) will be provided at zero cost to the targeted villages through Women self help groups to supply malnourished children and pregnant women. - 30% of Moringa powder, capsule, oil will be sold at local shopping mall, association with online shops, pharmaceutical units - 50% of the Powder/ capsule & 70% of oil will be sold to the exporters for next three years till we get the certification to export
Institutions
- National Institute of Food Technology Entrepreneurship and Management - National Institution for Nutrition - External evaluation agencies - Quality audit firm - Certifying agencies
Finance
- Equity - Debt - Grant for small farmers
Backward channel
- Small farmers - Seed supplier - Organic fertilizer agency - Water pump agencies - Fencing
Production
- Equipment companies - Expert in processing
Forward Channels
Women Self Help Groups (WSHGs), Importers, Exporters, Vegetable whole sellers, Online partners, Grant agencies/ Govt. agencies, Logistics
Online
- Feedback from the customers - Comments on the blog - Customer satisfaction survey
7. Channels
Importer - B2B
- Organic cold pressed Moringa oil for the Cosmetic industries from international market -Moringa Powder, Moringa Drink, Moringa Tea, Moringa Soap etc
8. Cost Structure
Production - Value addition
Production unit establishment 47,000 $
Marketing & Brand building
2,380 $
Pre-production cost
30,000 $
Human resource
8000 $
Total cost of the project
97,380 $
Transportation
10,000 $ for vehicle purchase and branding it
9. Revenue Streams
First three years - Domestic focus
- Project area i.e targeted villages - 0% - Local vegetable market - 40% - Online marketing - 20% - Like minded exporters - 30% - Domestic shop - 5% - Grant agencies - 5%
Domestic sell - Value added products
- Like minded exporters - Association with online product selling companies - Local shopping mall & Pharmaceutical shop - Local grant agencies
Four - seven years
- Project area i.e targeted villages - 10% - Local vegetable market - 15% - Online marketing - 25% - Importers - 30% - Domestic shop - 10% - Like minded exporters - 5% - Grant agencies - 5%
